Macro Business Plans Samples For Students

Introduction

Any company that needs to progress must have a plan that will lead it in achieving the objectives. The strategic plan places the company in a competitive position. A strategic plan runs for a long period of five years and above. PPQ hopes to achieve its dreams and aspirations in the next five years. It will be able to do this by pursuing excellence in all the areas of the production, distribution and marketing of the products in America and all the other parts of the world. The strategic focus will shape the nature our vision (Atkinson et al, 1997). It will ...

Abstract

Having investigated the current status of The Chronicle Gazette and the issues that are affecting the industry currently, it is of importance to analyze the findings in a report to enable the decision-makers and the managers of the firm to make evidence-based strategies to improve and manage high performance. Some of the predicaments and challenges that consequently lead to the decline in the sales made by the firm are identifiable and this report helps in identifying these problems, proposing effective measures and devising appropriate plan effective in re-inventing the industry. This report therefore provides a detailed analysis of some of the ...

Brand design decisions

Macro Computers targeted three primary segments comprising of Workhorse, Mercedes, and Traveler. As such, we carried out detailed market research purposed at highlighting on the location where the largest user segments were situated. Consequently, sales offices were established in major cities including New York, Tokyo, and Paris. Brand design decisions did not take place in isolation because the presence of our competitors was worth noting. Some competing firms represented the major cities connoted herein; hence, our establishment in all these cities gave us an upper hand over our competitors. Overall brand design decisions were arrived at based on detailed ...

Executive Summary

This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s new ...

INTRODUCTION:

Marketing Strategies help to develop a good fit between business goals, expertise, competencies, available resources and varying opportunities of the market. To examine the action plan and marketing strategies of FMCG, Nestle India is selected, a multinational company which has internationalized its operations and become the world leader in the industry.
Nestle India Ltd., a subsidiary of Nestle Switzerland, is one of the largest companies in FMCG sector that provides and manufactures world class food, beverages, confectionery, prepared dishes, chocolates. Nestle India started its business in 1961 by setting up its first factory at Moga in Punjab, which has now turned ...

I. Conceptual Overview
a. Market oriented definition
The market is software development oriented. Major product users are individuals, corporations and institutions that find software essential in their day-to-day activities.
b. Product description
The product is a wireless internet gadget. It is developed for multi- use and thus operates effectively with other products. The product enables users to explore the benefits associated with wireless technology. It targets the wireless internet users.
c. Customers
i. Factors influencing behaviour
Customers’ behaviour revolves around the selection, purchase and usage of the product offered to the market for ...