Abstract:
The paper is about the Waffel House project in Malaysia. All of the major headings under a marketing plan of an international nature have been discussed and an ideal timeline and budget has been provided.
International Marketing Strategy:
International Marketing Strategy can be defined as an overall strategy that would help the business gain targeted Return on Investment by paving ways for successfully dealing with the local and international business competitors, culture and market. An international marketing plan comes with all of the advertising opportunities, resources and time needed for giving a robust appearance of the new brand in the target region (Gr\"onroos, ...