Executive Summary
The dawn of the digital and information age in the 21st century has also become a new battleground for brands. Here, we pertain to the smartphone war between Samsung Electronics Co. and Apple Inc. The battle has extended to various product lines such as the Galaxy Tab and iPad. Both are known global tech companies. Thus, innovation could not be more emphasized in such a competitive and fast-paced industry.
For this case, we look closely at the strategy of Samsung. It has been receiving patent lawsuits for the past years. Although it is currently the market leader, the company faces a ...