Business Plan
EXECUTIVE SUMMARY
In a competitive market of weddings, it is necessary to develop a funding plan alongside with the marketing strategy. This will allow the start up business to create a marketing and start-up budget, and focus on planning the market entrance. In the case of a highly competitive market, the chosen market entry strategy is based on the industry’s analysis of competitive forces (Porter), and the fact that the market in the country is highly competitive, with fragmented. There is an intense rivalry among competitors, and customers, as well as suppliers have a high bargaining power. The ...