Marketing Business Plans Samples For Students

Pharmaceutical industries in the world are facing the biggest threat in losing patents for major medicine to competitors. To be able to remain relevant in the market, Roche has been able to maintain patents but at the same time ensuring that other industries obtain license to produce their products, and in turn pay royalties to the parent company for this matter, Roche pharmaceuticals. This is, however, considered a risk sharing approach in trying to address the revenue generation process. Perhaps it is considered as a stop-gap measure, and that is why, it is not a major discourse in arriving at solutions for ...

Fast food is of the fast growing industry in most parts of the world. However, the industry has faced, and still is facing, various criticisms, particularly on the role it plays in promoting unhealthy eating habits in the modern society. It is argued that, among other factors, the increasing number of fast food outlets has significantly contributed to health-related disorders more especially overweight/obesity. Whereas such criticisms have had a negative impression on the fast food business, they could be perceived as a gap that could be filled through improving on the same. Although there are a number of strategies that could be ...

Introduction

If the accurate organizational structure is not put in place to support execution, even the best strategies may fail. An organization’s success greatly relies on the strategy that have been put in place to help in processes and people alignment, organizational capability, structures and a culture to optimize execution capabilities (Daft, 2011). Aligning organizational structure to the business strategy has aided Apple Inc. to survive the taut competition in the industry.

Apple Inc. is strategizing on producing iPhones with screens of up to 6 inches (Ian et al., 2013). The iPhones will have a high performance than all other smartphones ...

Business Plan

Summary

In our current market system, there has been a lot of competition recently for every product. This has led me to develop a complete and efficient business plan for rebranding a software drink so that it fits in the new demands of the current market. I am taking advantage of the dissatisfaction in the market for the software drink and recreating the same drink such that the market might find the drink appropriate.

Introduction

There are several ideologies that finally led me into going into business. Our current market system offers a lot of opportunities for any business to grow. I saw this and ...

Executive Summary

The Family Affair Salon and Spa is a novel and profitable salon that is going to be service oriented. Services offered will include the latest hair services, for instance, perms, shampoo, curling, conditioning and trendy hairstyles, and cuts. Additionally, the salon will provide cosmetic services like facials, wax treatments, and pedicures.
Target clients, as the name suggest will include the family. Focus is on the upper and middle class groups as the target market. This will mainly be young adults in college and school aged children. The salon will also offer private rooms for one-on-one private sessions with clients. ...

1. Introduction

1.1 Statement of Purpose

The Crink Insighters Company will be a medium size market research agency that will be located in Troy, Michigan. The company will occupy will occupy the back 3600 square feet of 743 Main Street on the Second and Floors. This is a new business in the start-up phase. The company will however establish other centers across the major cities in the country.
The Crink Insighters will be market research agency that will be running a series of surveys for our clients. The company will be offering two types of research services: Branded research, which will entirely be ...

Successful creation of a trendy counterculture is based on exclusivity of products and unique shopping experience in a small store, which a retailer like Urban Outfitters can offer its specific niche of customers. Their customers are people, who try to differentiate and create their own image with the help of products they can find in the store. Moreover, Urban Outfitters’ target market is represented by women, who enjoy shopping and would like to buy something really special and unique to emphasize their own individual uniqueness.

Big box stores like Sears or Wal-mart are mass-market oriented retailers, offering their customers a big choice of ...

a.) Globalization Pressures & Competitive Strategy

Being in Buffalo over a very long time for the Bills does not seem to be the bright idea. Building a new stadium in different proposed destination would be the best idea to ensure that the club maintains its fan base as well as vibrancy. Moving the Buffalo Bills to Toronto, Canada and building a new stadium there would ensure that the club gets more time to play in front of their lively fans. The Canadian Football League is equally competitive. Moving to Toronto as an American Football League club, would allow the club to play in ...

Promotion

In order to create an awareness and publicity, Anytime American Food Truck will strategically use four distinct methods of marketing; word of mouth or personal selling, advertising in the local newspapers, magazines, and finally in the electronic media. Advertisement costs money, and the best way to protect the business from huge advertising costs, which can overwhelm a business strategy, is to keep it simple and creative. As indicated, more stress on direct marketing with customers and their families will be entertained. To have an effective and cheap advertisement going for customers to know what Anytime American Food Truck is all ...

International Marketing

Introduction

The geography of Kenya is highly diverse. The Western and Central Kenya is categorized by the Kenyan Rift Valley, Mount Elgon and Mount Kenya. Kenya is present across the equator within east-central Africa, on the Indian Ocean coast. It is two times the total size of Nevada (Central Intelligence Agency, 2014). Moreover, Kenya borders Ethiopia in the north, Somalia in the east, Uganda in the west, Tanzania in the south and lastly, Sudan in the northwest. Additionally, in the northern region, the land is barren while the southwest area is within the lush Lake Victoria Basin. The climate ...

Cliché seeks to be the market leader in clothing lines in our target market demographic. Through the implementation of a strategic marketing mix, we intend to reaches our target market through various efforts.
1. Product
Cliché products are designed to be unique, versatile and affordable. We employ trendy designs with quality fabric and manufacturing that produce an end-product similar to high-end clothing lines. Our primary marketing focus is on delivering an affordable product line to our target market.
Our product line includes: jeans, shorts, dresses, skirts, t-shirts, and polo shirts. Each item in our product line is ...

Executive Summary

Retsept is an online skincare company. It makes hand made products with no machine intervention using only natural ingredients. Company sells products online and delivers it. Retsept is scheduled to debut in 2014 and is a United Kingdom sole trader enterprise that offers organic skincare products throughout the United Kingdom and Europe. Currently Retsept is poised to become a national leader in the skincare industry offering affordable natural treatments in a compelling online setting. Retsept seeks to expand its competitive advantage by challenging the position of skincare producers in the United Kingdom and throughout Europe.
Despite confident positioning, Retsept seeks to ...

Introduction

The Samsung 55-inch OLED TV (model KN55S9C) is a new TV technology meant to push LCD/LED and plasmas TVs to the sidelines. It has all the pluses of plasma and LCD/LED technology. It also combines the deep blacks, powerful contrast and unlimited viewing angles of plasma TVs with the image brightness, ultra thin design. It also has an energy efficiency of LCD sets that utilize LED backlights. It is the best all-around TV performance ever seen so far because of its good OLED picture quality. This is so because it has spot-on colors and incredibly deep blacks that make the ...

Executive Summary

Planning is known as the foremost provision of a Plan and it has specification in its utilization. Planning has some effective provision in it and it has its own recognition in the companies which are new in the market. Planning has numerous types like business planning, market planning and financial planning and each of the planning process should be undergone with extensive research and analysis. Business Planning is a rigorous process which has numerous things lies under its jurisdiction and each and every aspect is important for the company in particular (School, 2007). It requires having a perfect research skill in particular ...

MD Anderson Family YMCA
MD Anderson Family YMCA is a Christian organization that was founded by the young men Christians in order to be an influence in the society pioneered by Anderson. Howard Tellepsen is its current chair of the board of directors. Its current president is Clark Baker who leads a sixteen-member executive responsible for the affairs of the company. It is located in Harris, Texas, USA.
This company was first founded about 125 years ago with the goal of promoting the cultural values through organizing different activities. MD Anderson Family YMCA focuses on inculcating the Judeo-Christian principles ...

Introduction

Starbucks was established in the year 1971. Later, the founders of the company and a marketing manager who happens to own the company currently, decided to list the company in the stocks exchange. Ever since, the company has experienced continuous growth. The coffeehouse company has expanded over the years of its existence (Gia, 2009). The company has expanded both in size from an initial one outlet in Seattle, Washington to twenty thousand three hundred and sixty six outlets in sixty-one countries across the globe. This shows commendable growth in just four decades of operating. Starbucks has not only grown in ...

Management Team of Musictogo

MARKET STUDY OUTLINE
1. INTRODUCTION

A. OBJECTIVE

This report contains the results of a market study conducted for the Global Corporation “Musictogo” headquartered in the USA. This study evaluated the market readiness and appetite for a new generation mp3 player to compete with Apple’s “Ipod” product. Only the Netherlands market was considered in this study.

B. APPROACH AND METHODOLOGY

For this study it was necessary to determine how Musictogo’s next generation mp3 player would perform against the incumbent mp3 provider, Apple Corporation’s Ipod mp3 player.
The Ipod’s performance was evaluated against major competitors with emphasis on features/functionalities and price. The Netherlands ...

The supply chain of J.C. Penny’s organization is a network of dealers, distributors, transporters, storage amenities and providers who takes part in producing, delivering, and selling of the products to consumers. The three key elements of supply chain are supply, manufacturing and distribution. The supply chain is also used to illustrate how numerous procedures supplies one another. The organization’s plan focuses on the whole aspirations that a company pursues while a strategy chain deals with the genuine operations of the business and the route to use so as to accomplish a specific goal. J.C. Penny’s organization also shows moral practices ...

1.0 Executive Summary
The majority of transporting companies optimize their clients with competitive rates, shorter transport durations, protection of goods, and convenience delivery. Nelson Transport SA shares its objectives many of its competing transport with the aforementioned criteria. Nelson Transport SA specializes in the transport of letters and furniture throughout Switzerland, but currently letter courier is the dominant service. Nelson prefers to stay streamlined with courier and trucking as they find these realms more profitable and better potential for business growth in the transporting industry. Nelson is expanding its vehicular capacity to suit the needs of customer orders, ...

Executive Summary

This report shows the purported business plan of Nerd Patrol, a partnership business formed by three friends- John, Mary and Nabil. The business will be on hardware and software services, debugging, networking and franchise sales. The strategy to be adopted by the company would be using innovativeness in creating top quality for clients. Financial discipline would be adhered to. The long term goal of the business is to grow and start manufacturing innovative hardware components and software programming. Each role of active and passive managers is spelt out in this report. Employees would constitute of four units – computer engineers, marketing ...

Integrated Marketing Communications Plan

Introduction
Understanding the integrated marketing communications (IMC) assists in bringing together an effective marketing plan for products and services of an organization. Most organizations implement IMC in order to acquire a bigger market share that allows them to sell more products both locally and internationally. An effective IMC should put marketers and communication professionals in a better position to follow the marketing concept and improve sales. Consumer needs and wants are the main focus elements while designing an integrated marketing communications plan. The following is an ICM plan for MAC Cosmetics. Until recently, promotion of an organization’s products and ...

Background

Johnson’s & Johnson’s is a USA based company began in 1886 and is operating now in more than 60 countries, and is well known name in health and baby care products throughout the world. They believe in innovations, advance and well - being of people . It is world’s sixth largest consumer health company, it most diverse medical devices and diagnostic company. It has marked its presence in pharmaceuticals and biologics.
The prime focus of the report is in the consumer segment of J&J, as the company is planning to expand in men’s segment, by launching hygiene ...

Executive Summary

BlackBerry Limited is witnessing a decline in terms of market share and revenue. The company struggles to retain its loyal customer base as the consumers are switching to other brands. This marketing plan emphasizes on different marketing aspects that need to be consider by the company in order to regain its old position. The paper describes major strengths of the company that can help the organization in developing competitive advantages and tapping opportunities available in the market. The company is required to formulate an effective marketing plan in order to overcome its weaknesses such as diversified product portfolio, inventions and ...

J.C Penney is regarded as one of the leading clothing and home furnishing retailers in the USA. This demonstrates that the company has access to quite a larger target market due to the main retail stores that it has set up in the country. However, the company’s target market is mainly composed of the middle class families who are the biggest consumers of the apparel and home furnishing products. Consequently, with the recent economic crunch that has resulted to devastating financial crisis among the country’s middle class, the company is determined to have an overhaul of its current ...

Natuurlik Fresh Pressed Remedies

I am deciding to open the Natuurlik Fresh Pressed Remedies. This will be operated as a Sole Proprietorship Business. The reason I choose to operate under sole proprietorship is that it is the easiest and cheapest way for me to go. All profits will flow directly to the owner, and this business is subject to fewer regulations. The Natuurlik Fresh Pressed Remedies cannot compete based on profit only. This is the reason it will focus on meeting customers' expectations and core competencies. It will focus on achieving the customer expectations for the excellent quality of the Natuurlik Fresh Pressed Remedies. ...

2021111111

www.thestation.com

Executive Summary 3

Business Description and Vision 5
Vision and Mission of the Company 5
Definition of the Business 5
How The Idea Was Born? 6
Definition of the Market 7
Target market 8
Market share Projections 9
Description of the Products and Services 10
The Station Product 10
The Station Service 10
Organization and Management 11
Corporate Structure and Management 11
Legal Structure 12
Marketing and Sales Strategy 13
Target Customer Groups 13
Distribution Channels 13
4P´s Strategy 13
Financial Management 15
...

Executive Summary

RUNandPLAY.com will be based on the formulation of an internet based network for sports entertainment with the provision of programming that is sports based in addition to clothing and equipment. This is in recognition of the crucial aspect of online selling of merchandise as a provision of compelled entertainment content as an inspiration to sales. The company will present content that is unique in the showcasing of entertainment that is new and exciting for all related events, service provision in relation to sports programming. The platform will offer of an experience of shopping that is interactive will direct to the ...

DD Month YYYY

- Executive Summary
Summer Grocery Store (SGS) is a grocery store intended to be established at the South Boston Farmers Market. The main objective of the business is to provide healthy organic food stuffs to the local community at a low price. The products to be sold at the store include organic vegetables, fruits, spices and chilies. The market for organic agricultural produce is growing in the US and in the local South Boston community. The competitive advantage of the firm will be in application of marketing strategies in beating the competition and attracting customers in all ...

Introduction

The report is being prepared with the objective of discussing my portfolio strategy where according to my risk tolerance(high), an amount of $50000 will be allocated amongst various asset classes. In addition to the risk tolerance, creating a well-diversified portfolio will be on the top of my preference list. I am sure that with the amount of knowledge and traits relating to portfolio management, I will be able to create a balanced portfolio for myself that will help me to earn 12-13% return on per annum basis.

Investment Strategy and Risk Tolerance

The golden idea in the world of the portfolio management ‘’Never put all ...

Company Information

G Spot Corporations is a company that is designed to create insole inserts for shoes. Although still small, this company is designed to eventually be a competitor for Dr. Scholl’s, the current leader in the business of insoles for shoes. The marketing plan employed by G Spot Corporations deals in selling these shoe inserts; the product name for these particular shoes are Beana’s, and they are designed for a variety of different shoe types. Shoe inserts-- sometimes referred to as orthotics-- are used for a wide array of purposes. The G Spot Corporation is focused on creating orthotics that increase the ...

Executive summary

Business operations are based on effective marketing campaigns that focus on sustenance of profitable outcomes through the inculcation of diverse operational strategies. Thus, from the analysis of G-spot, marketing is pivotal towards sustenance of profitability. Through the inculcation of plausible marketing strategies, the business is bound to generate effective marketing campaigns that are construed towards sustenance of revenue yield and market position within the business environment. Thus, as a plausible approach, it is imperative that its new shoe line, Beana undergoes effective marketing campaign towards profitable outcomes. Thus, this paper will evaluate the marketing approach towards effective performance in regards ...

EXECUTIVE SUMMARY

Marketing is an integral part of a company’s operations. Thus being a tool for creating service or product awareness, it is essential that an organization invests in effective marketing techniques and tools (McDonald & Keegan, 2002). From this analysis of G Spot corporations, marketing plays an imperative role within its organizational operation facet. The marketing plan will provide a situational analysis of the business environment and establish proper approaches towards the achievement of a profitable outcome (Westwood, 2002). It will also offer an insightful look at the various market segments that G Spot corporation targets with its product Beana. The marketing plan seeks ...

BUSINESS PLAN ASSESSMENT

CHILDREN`S TRACKING DEVICES
FALL 2014
CONTENTS

Executive Summary:

This business plan was developed on a topic of using the tracking devices that can be attached to the school goers and young children for the purposes of tracking them. The business plan was developed as the part of our studies at the PMU. And all the information provided included the realistic data and facts with a purpose of making this business plan to be accurate, complete and informative in its nature.
Keeping the track of children is the parent’s most important concern because of the rapid life of their ...

INTERNATIONAL BUSINESS/ GLOBAL BUSINESS PLAN

1.0 Executive summary
The illuminator is a business that deals with the household appliances. Through the help of the management, the business has decided to go to the outskirts to expand on its markets and increase the sales (Barrow, C. 2011). By concentrating on its SWOT analysis, the company has found it best to have other branches in India. After having conducted an adequate research, the business has decided to move out to India and provide some of the household items like the fridges and cookers.
The following business plan will direct the company in establishing itself there ...

Business Plan

List of Tables and Figures 2
Company & Services Description 3
1.1. Company Overview: 3
1.2. Vision 3
1.3. Mission 3
1.4. Services: 3

Marketing Plan 5

2.1. Market Analysis: 5
2.1.1. Target Market & Industry Growth 5
2.1.2. Market Gap 6
2.1.3. Target Market & Industry Forecast 6
2.1.4. Porters’ Five Force Model: 7
2.1.5. SWOT Analysis 7
2.2. Marketing Mix Strategy 8
2.4.1 Product Strategy: Expand Market Share 8
2.4.2 Pricing Strategy: Leader pricing 8
2.4.3 Place Strategy: Zero Level Channel 9
2.4.4 Promotion Strategy: 9

References 11

List of ...

Introduction

I have decided to write a marketing plan for Panera Bread, because I had a pleasant experience with this company. Panera Bread is operating 1736 bakery-cafés in 45 states in US and in Ontario, Canada. For the moment Panera is employing more than 80 000 of associates and serves more than 8 000 000 people every week (Panerabread.com). Moreover, Panera Bread is on the 5th place in the list of World’s Most Admired Companies in the Food Service industry (Money.cnn.com).

Mission statement
“Panera Bread aims to deliver a unique experience of bakery-café, and to provide people with fresh and ...

About the company

Founded in the year 1982 by George Washington University alumni Fadi Ghandour and his business partnerBill Kingson as Arab American Express, Amarex is an international main company and the first Arab company to secure listing on NASDAQ. The company was originally headquartered in Jordan which was late moved to Dubai, UAE. It is also the first mail delivery company to originate from Middle East. At present, it is the second largest mail delivery company after DHL and is continuing its expansion path through multiple acquisitions of mail delivery companies around the globe with some major acquisitions including, Priority AirFreight, ...

Marketing objectives

- The first and most important objective is doubling our market share within the next two financial years. This will require robust advertising campaigns in both the internet and conventional media outlets. We intend to have a steady customer base of at least a hundred thousand clients by the lapse of this period. The company has set aside enough resources to cover this program and will chip in more from the contingency fund should the resources prove inadequate (Enderlein, 1983).
- We intend to increase our profits by 50% within a year and 80% in the next two years. The market ...

The coca cola plant in Somalia is one of the biggest private investments. The plant produces eleven thousand bottles in an hour. However, this does not meet the demand. Therefore this calls for an expansion need. This expansion involves the opening of a new plant that offers an opportunity to provide customers with high-quality beverages. The ideas inspiration is the large market that is not satisfied by the bottles produced by the existing plant.
The coca cola plant targets the youth as its target group. This consideration is mainly because young people prefer flavored drinks. The new plant will ...

Businesses need a well-defined marketing plan when venturing into newer market segments. This is to help new brands to penetrate markets effectively. On the other side, a marketing plan ensures that new businesses effectively compete with already established brands in the market. Marketing is the process by which relationships with customers is established through value creating activities, while maximizing returns to stakeholders (Pride et al 4). Marketing can help businesses such as Saks, Nordstrom to easily penetrate a given market, already occupied by other brands such as Holt Renfrew.Sak’s Saks is a retail store that sells both ladies and men’s wear. ...

Abstract:

The paper is about the Waffel House project in Malaysia. All of the major headings under a marketing plan of an international nature have been discussed and an ideal timeline and budget has been provided.

International Marketing Strategy:

International Marketing Strategy can be defined as an overall strategy that would help the business gain targeted Return on Investment by paving ways for successfully dealing with the local and international business competitors, culture and market. An international marketing plan comes with all of the advertising opportunities, resources and time needed for giving a robust appearance of the new brand in the target region (Gr\"onroos, ...

As advertising executive and in an effort to identify the new business for the agency the plan as directed by management for Rockstar energy drink.
The brand is a success in term of creating a niche for its drinks and having revenues exceeding $1 billion annual threshold, still the brand as stated in the chart below is a far third player in the sports drink industry dominated primarily by Red Bull and followed by Monster.
As stated on caffeine informer (2014), the chart clearly showcase Red Bull as the dominant leader, with the growth of Monster evident, however the % share ...

Business Plan

The target market for the multifunctional Pulz smart watch is the new generation and also consumers who are looking for newer experiences in terms of technology.
The focus of the marketing analysis is on creating a more tailored involvement with the new smart watch brand and create connectivity in terms of the features and also an emotive connect in terms of its utilization.
Companies such as Apple have been able to draw millions of dollars by generating a big idea and then executing it in a manner that excites potential and targeted consumers.
The focus of the Pulz in ...

Introduction

“Family Fun Amusement Park” is based in New York city and draws customers primarily from the region and also from the neighbouring states. The park has a wude variety of children rides aand a petting zoo. An additional land with a large pond has been recently ourchased and a water park and family campground is being constructed.

Market Analysis

The target market for the Family Fun Amusement park shall include the following market segments:
Demographic Segmentation: On the basis of demographic factors, the target market for the Family Fun Amusement Park shall include males and females in the age group of 4-25 years, 20-45 ...

Introduction

Federal Technical Support Services is a business that deals with the recruitment of workers for its clients. Our company is based in Abu Dhabi, and sources the workers from all the countries in the world. Our company gets orders from clients who require expert workers. Our company wants to recruit experts from all disciplines because it has diverse clients. Our company also offers accommodation to the expatriates when they arrive in Abu Dhabi. We are trying to capture the market for Western expatriates, by providing renting and leasing services. There are many Western expatriates that go to work in Abu ...

Payment Amount and Method of Payment

Referring to our calculation, we find that the acquiring company will pay $857.40 million, i.e. the market value of the target acquisition company. Important to note, the intrinsic value of the company is much higher than the market value, which indicates that the acquiring company is purchasing an undervalued company that will turn profitable for it.
- Kmart Market value - $857.40 millionKmart Book Value - $700 millionKmart Terminal Value of the business (intrinsic value) -$9,536 Billion

In order to pay the target acquisition company, the acquirer can use the following two methods:

i)Cash Offering: This is the most straightforward payment method under which the acquiring company pays the acquired company the ...

Executive Summary

Health First Delicatessen (HFD) is a small eating establishment focusing on selling delicacies made from organic ingredients that are nutritious, healthy, and affordable to the busy customers in Astoria, New York. The deli shop will be a small scale eating and to-go food establishment that offers a combination of processed foods, sandwiches, salads, lunch packs, and other unique food choices for the patrons of organic foods. The key to success of HFD will be repeat customers, convenience, product healthiness, great quality, and taste. Entering into the food industry is not easy considering the number of other food establishments located within the Astoria ...

Business

Introduction
The current business plan has been prepared for the Barley Vine Rail Co. (BVR) based in Orangeville. The business plan shall analyze the financial statements of the company for the first year and also recommend changes for cost reduction in the second year of its operations.

Background Research

The Barley Vine Rail Co. (BVR) is a casual, Canadian Bistro located in the heart of downtown Orangeville. The seating capacity of the restauarant is 80 for dining room, 30 for bar and 100 for private dining space in the basement of the restaurant. The restaurant has a strategic location on the Broadway ...

Summary and Recommendations

This report is about the implementation plan for Integrated Marketing communications for GoPro Company. It manufactures most versatile cameras and their accessories for people with active lifestyle. The company and its products are the result of passion and innovation by its founder and current president Me. Nicholas Woodman. The idea of the product was struck to Woodman when he was surfing in the beaches of Australia in the year 2002. He then painstakingly worked to launch the products in 2004 and achieved tremendous growth for the company in last two years. GoPro went public this year in June. Since ...

- Situaational Analysis (SWOT) ------------------------------------------------------------3
- What are the Influences on Purchase Process? ------------------------------------------4
- Psycho/ Situational/ Socio-Cultural-------------------------------------------------------5
- What are the Characteristics of the Industry? -------------------------------------------5
- How Clear is Your Value Proposition? --------------------------------------------------6
- Marketing Mix (Product, Promotion, Price, Place) ------------------------------------7
- Market Size and Growth Rate? -----------------------------------------------------------9
- Convincing Data on Market Characteristics---------------------------------------------10
- Clear Financial Projection for First Five Years------------------------------------------11
- Clear Sales Volume in Canadian Restaurant Industry---------------------------------12
- How Sales Volume has Changed Product Life Cycle----------------------------------15
- References------------------------------------------------------------------------------------16

Situational Analysis

Strengths
One of the ...

The beta (β) of a stock is the measure of the stock’s volatility in comparison to the market. The market has a beta of exactly 1.0. The individual stock beta measures the deviation from this value. Thus beta measures the risk inherent in a stock. A beta greater than one implies the stock is riskier but also the returns are high; stocks with beta of less than one pose less risk, however the returns are also lower. Beta is important in finance as it measures the non-diversifiable risk of an investment.

The table below shows the stocks prices for various companies with different beta values.

Source: "My Portfolio." Yahoo Finance. Yahoo, 28 Nov. 2014. Web. 28 ...

Executive Summary

Pet Store will enhance the quality of life of the pets by offering them the food and care services of heath, which are best in the business. All the care plans will be custom made, according to the requirements and needs of the clients. Our home care aides, and companions are trained to provide pets care and assistance with the activities of daily living.
The prime attraction of our service is that we will be reaching out to pet owners, facilitating our customers at the outdoor parts in Aberdeen where pet-owners need us the most; thus adding value ...

24.11.2014

Beverage Marketing Plan: The Coca Cola Company

Introduction
A marketing strategy is typically considered successful if it produces the right product and delivers it to the right customers, at an appropriate time and price, and Coca Cola has strived to deliver these aims through strategic marketing. Known as the world’s largest beverage company, the Coca Cola Company has strived to satisfy its consumers by selling more than five hundred brands in more than two hundred countries worldwide (“Coca-Cola At A Glance: KO101 Video and Infographic.”). The company’s flagship product is Coca Cola, more commonly known as Coke, which was first introduced in ...

Target Market

The target market for the New, the bold, and the Retro clothing and apparels boutique would be individuals who are in their teenage and adolescent years. Since the first and main branch of the company is located in Downtown Chicago, IL, it only makes sense to target the teenage and adolescent people there. Considering this, the people that we will target are those who are in their teens up to early 30s, both male and female. In terms of economic class, we are targeting the higher end of the market. Compared to other market segments in the fashion industry, ...

Describe your market. Where is it? How big is it? What is the growth rate? What are the unique features or dynamics of this market? What causes people to buy? What are the demographics and psychographics of your target customers?
Marketers usually direct and focus their marketing and promotions on a particular set of consumers that are known as the target consumers . The target market may be defined as a large or a small group of customers depending on the ability of the target market to sustain the profitability of the business. The target market selection process involves five key steps: a) ...

Pricing and Promotion Strategies

Gluten-Free Products: Pricing and Promotion Strategies
Americans are not very healthy. Obesity plagues almost 70% of adults and 35% of children and teenagers (“Americans Increasingly Health Conscious” 2014). It is statistics similar to these that have prompted many people to reconsider the types of food they eat and the amount of exercise they get. In 2009, people spent an estimated $29 billion on managing diet and losing weight. Methods included low calorie food, diet drinks, programs for weight loss and other types of services, drugs and natural remedies, and procedures such as bariatric surgery (“Americans Increasingly Health Conscious” ...

iSport Business Plan
(Instructor Name)

Introduction to iSport

iSport’s mission is to present consumers with the widest variety of designs, styling and clothes that can be used for all kinds of sports, athletics and active living. iSport provides customers access to all major brands and styles for any outdoor activity, from river rafting, running to yoga and winter sports. Given the wide range of brands and prices, iSport can meet the athletic clothing needs of a wide variety of sports enthusiasts, from the beginners to the semi-professional athletes. The collection will encompass not only the major brands like Nike, Adidas, Reebok, ...

Following American Psychological Association’s Guidelines

MARKETING PLAN 2
The marketing communication plan for Pro-Go Kids can focus on the following aspects:
Pricing: Since the product is relatively new, and yet faces competition from Mana Nutriton and Plumpy Nuts(Nutriset.2010),Pro-Go Kids must focus on penetration marketing. The prices must be initially low, so that customers find it cheaper to get the benefits from the product, without compromising on quality. Since Pro-Go Kids have a cheaper cost of production, their selling prices at a lower margin would ensure profit. Customers will be lured, and with the benefits that Pro-Go Kids provides, the loyalty will grow. ...

Analysis of Risk factors

One of the risks for KMART is a volatile customer loyalty. Customers are likely to shift their loyalties from the products of the company to those of competitors, and this is a high risk to the marking of the company’s products. Change in customer loyalty will affect the volume of sales of the company, and may dent the reputation that the company has worked hard to develop over the years. Lower sales volumes will have an adverse impact on the revenues of the company both in the long run and in the short run. It is therefore very critical that ...

1

Business Plan for Skating Company

1. Products and Services
a) Description

The product list is as follows:

- Speed skates- For experienced skaters
- Ice skates- For people who want to skate on the snow
- Roller skates- For starting skating; for novices only
- Children skates- For kids, a major customer base the company is trying to create
- Artistic skates- For dance and freestyle skating
Each of these products is designed for a specific customer base. The aim is to brand the right product to the right group.
Besides service of 24/7 is given via phone calls and emails. The customer care has ...