The core purpose of this marketing plan is to provide comprehensive guidance in the promotion of an environment friendly Nokia mobile phone in the Australian market. The Nokia c6-01 is the phone that will be the subject. The introduction will provide an overview of the Nokia c6-01 as well as the Nokia Corporation at large. Through the internal analysis, it will be possible to understand internal operations of the corporation. The external analysis provides a comprehensive review of the factors affecting the brand that are not under the corporation’s control. This paper also provides the market segmentation approach incorporated ...
Mobile Business Plans Samples For Students
52 samples of this type
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Organizational Structure3
Industry: Competitive Advantage and Differentiation..4
Past Performance of Cesim-Mobile Inc.5
Current Conditions- SWOT Analysis.6
Significant Issues6
Strategic Plan7
Advertising.8
Consumer promotion..9
Sales force expenses...9
Public relations9
Service Delivery..9
Other..10
Conclusion..10
Executive Summary
The report centers on Cesim-Mobile Inc. The company is a leading a major player in mobile production. It aims at achieving competitive advantage over and above what its competitors enjoy in the marketplace. This report is a strategic business plan covering an examination of the organizational structure, strategic plan and the analysis of the situation that the company has been through. The situation analysis covers the periodic performance of the company. On ...
Executive summary
Sustainable marketing plan of O2 mobile United Kingdom is mainly intended to meet its objectives. The company in charge of this project is called Telefonica. This is a telecommunications ' company that deals with financial and internet service provision in the UK. The objectives of this marketing plan include supporting of the youthful and the young individuals in the society in developing skills for life that can lead to the development of projects across UK communities that are linked to the mobile industry. The marketing is meant to result to an increase in eco-rating score of the company in terms ...
BUSINESS PLAN FOR UNIVERSITY GROUPWORK COHESION (UGC)
Business Plan for University Groupwork Cohesion (UGC)
Executive Summary
The aim of this project is to design, develop, and market a mobile application for assisting students in their productivity especially when placed in groupings of several modules. Group works are considered one of the most hectic assignments that students are required to perform. However, as most of the students point out it is not the actual assignments that are hard but the interactions, planning and delivery of the work across several students. This project, therefore, aims to provide a simple and efficient means of handling such issues among students ...
Introduction
Technology forms a central part of our day to day lives. Many human and mechanical activities have been taken over and made more efficient and easy to perform. Communication is among the areas significantly impacted by continuous technological advances achieved by the human race. These communication advances have enabled the provision of mobile money transfer and banking services. Mobile banking and money transfer provides a platform for handset owners to transact and bank through their phones . Nano-Tech will a business based in the State of Georgia, USA that provides an independent platform through which users can transact and do business via their ...
- Executive Summary
The current business plan presents a business idea of a publishing company Galactica Publishing. The company is involved in production of electronic books of entertaining content. The company pursues the following goals: to grow social media presence, to become more user-friendly, to double website traffic, and to double revenue. The management of the company plans to use social media and other modern means of information and communication technologies to promote the products of the company. The detailed description of marketing the products of Galactica Publishing is proposed in the paper. At the present time, Galactica Publishing is a ...
In the contemporary competitive business world, strong digital marketing strategy is imperative for any company to become successful. While the strategy is important in increasing the revenue and the clientele base of a firm, customers’ needs, tastes, and preferences are becoming more sophisticated as a result of enhanced digital platforms. In particular, internet marketing has played a key role in shaping consumers’ buying decisions. Hence, companies that have not implemented appropriate digital strategies are facing major challenges including the threat of being faced out of the market. Any company despite its size or the industry may take advantage of ...
Business Plan for Just Like Home Mobile Dog Grooming Company
Business
Business Plan for Just Like Home Mobile Dog Grooming Company
I. Executive Summary
The dog grooming company was created by a group of friends who are dog owners themselves, and want to set up their own grooming company that can attend to the grooming needs of their pets and at the same time earn profit out of it by offering grooming services to the neighborhood. The business partners decided to name of the company “Just Like Home Mobile Dog Grooming Service” that is located in Richmond Virginia. At present, there are no other pet mobile grooming ...
iSport Business Plan
(Instructor Name)
Introduction to iSport
iSport’s mission is to present consumers with the widest variety of designs, styling and clothes that can be used for all kinds of sports, athletics and active living. iSport provides customers access to all major brands and styles for any outdoor activity, from river rafting, running to yoga and winter sports. Given the wide range of brands and prices, iSport can meet the athletic clothing needs of a wide variety of sports enthusiasts, from the beginners to the semi-professional athletes. The collection will encompass not only the major brands like Nike, Adidas, Reebok, ...
1.0 Description of the Business and the Business Model
The parking lot spot finder will be in the form of an app. It will coordinate with a camera that is installed on a traffic light or pole near the parking lot. Upon accessing the app, a motorist will be able to search a location either by name or by address. Based on this search, the app will bring up a visual of the parking lot(s) associated with the location. As soon as the motorist determines which parking lot they would like to park in, they will be able ...
A Business Report
Executive Summary
In the United States, the media is awash with reports of criminal activities every time, be it murder or theft. Hardly is there anything on the increasing frequency at which white collar crimes are being committed. The incidence of white collar crimes has increased since the advent of information technological advances, like the internet and also the proliferation of social networking media. Identity theft seems to stand out as the most committed white collar crime. Identity theft is said to have occurred when personal information belonging to an individual is fraudulently used to purchase products and ...
A trial version of the application will initially be released and it will be free. This trial version will have full functionality like the full version. The trial version will allow users to download and try our product before they choose to purchase the product. The best way to attract customers is to offer them free products so this strategy is a good one. The cost of the full version of the software is set at $20. This is good and fair price for users in the Android market. Although most applications on the Android market are free of charge, a ...
Business Start Up
Business Start Up
I would like to start up a business for software development. The company will have software developers to create applications for mobile and software for computers to target different companies. With the two products of computer software and mobile applications, the market is broadened. The top consumer targets include real estate companies, play stores for mobile, banks and financial institutions, and other startup companies that require website building and maintenance.
Good business plans capture different aspects of entrepreneurship. A good business plan should present the planner as a classic capitalist who presents facts on how they ...
Business Project – Indian ICT Industry
Introduction
Information Technology (IT) today has a wide gamut of applications from running our cars and appliances to making telecommunications possible across continents and managing entire factories and cities. Thanks to the development of technology, information access at gigabit speeds is now considered a standard service, with users demanding even more data at higher speeds. A country’s IT development potential outlines it technology-readiness and ability meet the challenges of the coming future, along with a focus on growing gross domestic product (GDP) and meeting up energy and environmental challenges. The world’s ICT industry is growing at a tremendous pace, and ...
Reg No
Designation
Introduction 4
A. Product Support of Mission Statement 4
Three-way consumer product classification system 4
Convenience Goods 4
Shopping Goods 4
Specialty Goods 4
B. Target Market 5
C. Analysis of Competitive Environment 5
Porter’s five force analysis of US small appliances market 5
New Entrants 5
Rivalry 5
Substitutes 6
Buyers 6
Suppliers 7
D. SWOT Analysis 7
STRENGTHS 7
WEAKNESS 7
OPPORTUNITIES 8
THREATS 8
SWOT Analysis - Summary 9
E. Marketing Objectives 9
Product Objective 9
Place / Distribution Objective 9
Price Objective 9
Promotion Objective 9
F. Marketing ...
According to Bangs & David, designing a perfect business plan requires a lot of strategies regardless the industry that the business falls. Planning a successful business needs strict evaluation of every minute detail towards the business prospect, in terms of its profitability and wining a competitive advantage. Wedding planning services has a lot of opportunities because people continue marrying in colorful wedding ceremonies (2011). Being 2 years old, Precious Moments has an opportunity to develop successful strategies that are likely to see it better placed in the next five years. The company wishes to develop a mobile application for its customers to log in and ...
Qualcomm is a company that is recognized as a world leader in 3G and also the next generation mobile technologies. Qualcomm has become the major developer of the next generation wireless technology which thus makes the company very unique. The best part is that Qualcomm is the best working place in the United States since people arrive at the company with ideas and due to the great help of a collaborative and supportive environment, their ideas finally come to life.
The encouragement of this kind of creativity by Qualcomm has come with its benefits to the Company since it was named ...
Yanelisa Reyes
The University of Phoenix
Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take a number of strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The firm should also consider re-branding and migrating perception, address security concerns, and invest in growth through innovation, ...
The University of Phoenix
Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take two strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The second is to manufacture a mobile handset device to gain control of the value chain in the SmartPhone market, first domestically (United States) then ...
This paper seeks to discuss various aspects of a business. The paper first discusses various pros and cons of a partnership form of business. It then goes on to list various methods that can be employed for financing a business. This is followed by discussing various components of the process of marketing and the role of social responsibility and technology in marketing.
PROS AND CONS OF A PARTNERSHIP
Depending upon the involved circumstances and various other business considerations, business partnerships can prove either good or bad. Following are some pros and cons of business partnerships (Rhonda, 2003):
Pros
Shared Cost- One of the biggest advantages of a ...
- Environmental Analysis
- SWOT analysis
PEST Analysis
Political- The business is likely to benefit from the strong push the government is imposing on creation of employment. However the ongoing campaigns on lowering consumer expenditure may reduce the demand for our products.
Economic- The food services are tax exempt and this is expected to increase the revenue. Nevertheless, the overcapacity in the food industry is likely to squeeze the profit margins to the minimum
Social- Many people likes spending less for lunch thus making hot dogs a preference for many. However the people’s perception that hot dogs are prestige ...
Executive Summary
Advancement in technology and the growth of the internet has made many individuals to increase their frequency of using digital media and online information. Equally, there has been an increased need for businesses to strengthen their online presence in order to expand their marketing capabilities and access increased customer portfolios. Another important factor that has generated is the need for online presence is the need to develop a competitive edge in the business. This can be attributed to the fact that nearly all business aspects are dependent on technology. For this reason, Worldwide Web Functions Limited is dedicated towards the ...
BUSINESS PLAN
Rahim Chowdhury, Owner
1. EXECUTIVE SUMMARY
1.1 Product
The main product of the company is wireless and telecommunication device offered by the TMOBILE. The company will be the authorized dealer of TMOBILE to offer the products from TMOBILE to the customers.
1.2 Customers
The main customers of the company will be the one who are in need of wireless and telecommunication device offered by TMOBILE. The TMOBILE customers will be able to purchase the product from this retail stores.
1.3 What Drives Us
The goal of the company is to provide consumers with all needs of wireless communication. We ...
<< Name>>
<<School>>
<<Date>>
Section 1
For the purposes of this assignment, we choose to launch he portable mobile charger. Since we are in the pre-launch phase, there are many sources of funding which can be utilized. Funding forms the most critical element for any innovative start up idea. For example in the U.S.A., about 17% of businesses do not have access to funding (Legros et al., 2013).
Once the idea is established and the business objectives are evolved, it is important to set in to motion the process of fundraising. It is ...
Clean pull handle.
COMPANY OVERVIEW
Introduction
Mission
Vision
We believe we can mount a successful fight against preventable contagious infections and keep people healthy.
Shelton Sanitary Systems is a startup that commenced its operations in February 2013 by a team of six tech savvy youngsters and a former senior marketer at freehold. It is a limited company that specializes in the Clean Pull and Turn Clean monitoring systems. It utilizes the modern and recent developments in the information technology industry. It is supported by a complex system of mobile devices support and a combination of software that are able to disseminate the data in ...
Introduction
Information technology is becoming inevitable in modern business organizations. It is becoming apparent that for an organization to succeed information technology should be incorporated into the business operations. IT plays an important role in organizations. Information technology plays a role in communication infrastructure of the organization, inventory management, data management, management of information systems, customer relationship management and product development and marketing. Integration of IT in an organization is a priority and all stakeholders should be involved. With information technology being used to manage organizational information, it is important to have proper plans to manage the growth of technology in the ...
Yahoo has a number of diverse features that appears competitive in the internet industry market. It has fought its way through and has remained competitive by implementing innovative strategies to provide unique products and services to the market. Competitive services offered by Yahoo are discussed below:
Web Portal
This is a particular web page in a website that collects multiple information from various sources and displays this information in a unique mode. It is a very excellent product that is used by people from all walks of life including managers to help them in decision making.
Yahoo Bing
Beside Google, Yahoo offers a web search service that is widely ...
COMPANY DESCRIPTION
The company will be establish in Washtenaw County, MI. this will be the finest online food delivery service ever. We aim to provide excellent and satisfactory level of service in the industry. However, this will not cover only for the people in the county. We will also cater people all over the state. Our goal is to deliver food and beverages at houses, establishments, universities and campuses, hotels, and lodging motels. This also offers them to choose for their perfect set up delivery using the Internet. We will be providing excellent food with fun packaging at valued prices.
...
Abstract
Having investigated the current status of The Chronicle Gazette and the issues that are affecting the industry currently, it is of importance to analyze the findings in a report to enable the decision-makers and the managers of the firm to make evidence-based strategies to improve and manage high performance. Some of the predicaments and challenges that consequently lead to the decline in the sales made by the firm are identifiable and this report helps in identifying these problems, proposing effective measures and devising appropriate plan effective in re-inventing the industry. This report therefore provides a detailed analysis of some of the ...
The name of our organization is Fully Intergraded Network System (FINS), which unites a group of IT contractors. The work is based on bidding for projects that require IT support in all the possible aspects of the network systems to hardware and software. The company has experience of over 30 years, and within this time it managed to earn excellent reputation and today it is a leader in its sphere. Currently there are more than 200 employees working in the company, all of them having at least college level of education, certificates necessary for the occupied positions and relevant work experience.
...
The current paper is devoted to the analysis of appropriate marketing mix for Chase Bank. As well, the paper undertakes to illustrate how each one of the four elements of the marketing mix affects, i.e. product, pricing, promotion, and place, affect the development of the organization’s marketing strategy and tactics. Besides, the paper is concerned with the description of how each element is implemented in the organization.
When conducting this analysis, a conclusive illustration on the company’s marketing mix is undertaken so that an inclusive decision is made as to why each of the four elements of ...
<<Name>>
<<Professor Name>>
<<Subject>>
<<Date>>
Business Model Generation
Tim Horton’s is Canada’s largest chain of Quick Service Restaurants (QSRs). It was acquired by 3G Capital and Burger King in 2014 with the creation of a new entity – Restaurants Brands International. Since 2014, the chain has expanded its operations not only in the United States but also globally in the Arabian Gulf.
Part 1: Business Model for Tim Hortons
Tim Horton’s future growth is greatly dependent on its key strategic partnerships. The QSR chain works through a model of partnerships (franchisees) and joint ventures. Tim ...
Customer strategy plan
The fundamental objective of the customer strategy is to ensure that the traffic department can enhance the value of its customer base. This is because a customer-centric business considers customers as the vital source of the short-term revenue and as well as the long-term value creation (HHH). In other words, customers are the individual financial assets, and for that reason, Traffic Department should be in the frontline to increase their total. Therefore, it is significant to develop a customer-centric strategy because customers are scarce, they are the source of revenue, and they create value in different ways. The first ...
[Monti Cleaning]
Business Plan
Business Plan template 1
Business Plan Summary 3
The Business 3
The Market 3
The Future 4
The Finances 4
The Business 5
Business details 5
Registration details 5
Business premises 5
Organisation chart 5
Management & ownership 6
Key personnel 6
Products/services 7
Unique Selling point.7
Anticipated demand8
Risk management 8
Operations 8
The Market 9
Market research 9
Market targets 9
Environmental/industry analysis 10
S.W.O.T. analysis 11
Advertising & sales 12
The Future 13
Vision statement 13
Mission statement 13
Goals/objectives 13
Action plan 14
The Finances 14
Key objectives & financial review 14
Start-up costs for [YEAR] 15
Balance sheet ...
Final Business Model and Strategic Plan
Final Business Model and Strategic Plan
Executive Summary
Amkor Technology Inc. is a global leader in the field of semiconductor technology with a client base comprising more than 300. The company relies on continuous improvement and development of new products to remain competitive in the industry. In view of this, it intends to launch a new product: silicon wafer. The proposed product will be a super thin silicon wafer based on Magnesium Diboride. The industry is dynamic and customer concerns need to be addressed. To delight customers, the proposed new silicon wafer will be very small in size, light in weight, ...
Introduction
There are two methodologies that are usually adopted in the management and implementation of software development projects, namely the waterfall and agile methodologies. In the waterfall method, the project development is conducted in a linear or sequential manner where each development phase has a distinct goal (“Waterfall Model,” n.d.). This means that the project development moves to the next phase once the current phase is completed and that it is not possible to go back to a previous phase.
On the other hand, the agile methodology addresses unpredictability and complexity through iterative and incremental cadences termed as sprints (“Agile ...
Executive Summary
This executive summary gives the details relative to the Parkway Phone Lenses Business Plan. The company identification information, mission of the business, business goals and the keys to success are defined enabling a clear understanding of the business for the investors, bankers and any other business professionals who desire to learn about the business.
A1. Company Identification
The name of the company is Parkway Phone Lenses and will be located at 5256 Longshore Drive, Colorado Springs, CO 80917. The company specializes in phone lenses as people are continually taking pictures in the office when attending meetings or to capture directions, when on a site ...
Promotion
In order to create an awareness and publicity, Anytime American Food Truck will strategically use four distinct methods of marketing; word of mouth or personal selling, advertising in the local newspapers, magazines, and finally in the electronic media. Advertisement costs money, and the best way to protect the business from huge advertising costs, which can overwhelm a business strategy, is to keep it simple and creative. As indicated, more stress on direct marketing with customers and their families will be entertained. To have an effective and cheap advertisement going for customers to know what Anytime American Food Truck is all ...
- Pecans FMCG holdings is a company that was established as a limited liability partnership. The name if the company is an acronym for the three partners, namely Peter, Cathy and Naphtali, who contributed to the establishment of the company. The initial FMCG are initial which means fast moving consumer goods that the company deals with. The company will be an exceptional and unique firm which will be guided by the sole purpose of filling the gap that exists in the supply chain distribution of many local organizations. The organizational culture is built with an objective to facilitate and provide efficient ...
- Happenings in the Social Media Environment
- Social Media Facts
There are certain facts on social media that are elemental in the social media environment. It is important for people to understand these facts (Zhou, Qian, & Ma, 2012, p. 18). Firstly, as of January 2014, around 74% of adults with access to online devices use sites of social networking. 19% of the online adults use twitter as of the same period. As of September 2013, 22% of online adults use LinkedIn, 21% of them use Pinterest, 17% use Instagram while 71% of them use Facebook ("Social ...
Order# 209392824
Marketing
Abstract
The software industry has many competitors. One of the big competitors in the industry is Microsoft Corporation. Microsoft was founded in 1975 and was the first company to build an operating system for PC’s. When Microsoft was founded its purpose was to put a PC on every desk. The purpose of the company was to get every person computer literate. The company has monopolized the making of operating system for every PC in the world. Also, the company wanted people to use computers in their homes and business and they also built other programs such ...
Rationale of the new product development
Continuous Development and expansion is an important aspect from the viewpoint of an organization and no organization can increase the financial belongings accordingly without having development and expansion in their operations. The core mantra of every bit of organization is to increase the shareholder’s equity and launching of products which will bring effectiveness for the consumers in particular.
The current environment and competition are extremely high and organizations are required to compete with different organizations operating in the same line of business with the help of effective strategies and among these strategies, the name of expanding the ...
Business plan for ‘EN’ motel
1. EXECUTIVE SUMMARY
Motels are increasingly becoming an interesting idea for the travelers. People today are keen to have the services of a Motel than any other entity. Future prospects for Motels are high. It, therefore, requires one to have a business plan in order to establish a Motel. In this case, ‘EN’ Motel is to be found through a well-crafted business plan. In this plan, the focus will be on the services to be offered by the company, customers and the key drivers of the company. Consequently, the business plan contains the company’s description, market research components not to mention ...
Introduction
Manchester United Football Club or MUFC started is an English professional club. It is based on Old Trafford, Greater Manchester, which plays the Major League. It was founded in 1878 under the name Newton Heath LYR Football Club (Northcroft, 2006). It changed its name into Manchester United in 1902. It has been based in Greater Manchester since 1920 (Cass, 2007). The club won its first trophy during the Manchester Cup in 1886. The club won this title under its old name, Newton Heath LYR. It got its first league title in 1908. After one year, it won the FA ...
Technology Solutions Business Case
Abstract
Starbucks is one of the most famous, if not the most famous, brands not only in the coffee industry but in the worldwide market. Contrary to what a common person may think, Starbucks has been raised and developed as a for-profit organization and it too, just like any other business has to always come up with something to increase the volume of their sales, increase the returns of their every investments, or increase the levels of productivity of their current workforce to maintain their market position and competitive. One of the most challenging aspects of handling a multi-national, multi-million dollar ...
1.0 EXECUTIVE SUMMARY
1.1 Mission Statement
The Border Southerners, a State of California “Y” Corporation, spotlights unconventional music, entertainment typically overshadowed by mainstream ideologies. It seeks to satisfy the shared experience of The Urban Trendsetter and Generation Y. it compensates its employee fairly, a fair return to shareholders, and a fair royalty to artists.
1.2 Goals
- Realize a steady flow of revenue from record sales, merchandising, digital sales, licensing and live performances
1.3 Key to Success
- Emphasis on creating a constant flow of high products related to quality songs and music
- Ensure prompt delivery ...
Executive Summary:
ORAGNIZATONAL AFFILIATION
Executive Summary:
Mission Statement
Our mission is to bring quality products to the everyday consumer, to foster a corporate culture of tolerance and diversity, and to always maintain an emphasis within our organization on principled progress. We seek never to be exploitative, never unfair, and, above all, never to overstep our authority as the guiding light of this company. We will work fairly and equally alongside every employee, and maintain a close personal relationship with all of our significant clientele.
Company Structure
The company will be managed by a board of trustees elected semiannually by democratic vote among the body of the corporation ...
Proposal on wireless technologies in my organization
The most suitable wireless technologies that I could recommend for use are WiFi and Bluetooth technologies. This is because they are easier and also cheap to use. Hedy Lamar, an Australian and also American lady saw the invention of spectrum communications, whose results are being enjoyed by the contemporary society in form of WiFi and the Bluetooth technologies. These have since been qualified as the most user friendly and cheap wireless technologies so far. However, the reliability of these two technologies is still under test and yet to be verified. It’s also true that these technologies may not ...
- Executive Summary
Modern Hotel and Restaurant will be set up as a limited company in Calgary City Canada due to the City’s huge population that can sustain business operations. The business, will provide accommodation service as well as food and beverages within the restaurant and outside the restaurant through a mobile van that will deliver foods and drinks to the customers who cannot reach the restaurant. The businesses target markets comprise of the Calgary City visitors for accommodation while the restaurant foods and beverages focuses on the youthful segment aged between 25 and 35 years and an old ...
Business Plan
(Your )
Introduction - Welcome Aboard
Times – they are the changing
In this fast paced world, where people actually don’t have the time to take a break from work and have their babies, can we afford the luxury of having our know-it-all grandmothers and forever helpful in laws to help us out with the process of having and raising a child?
The All-in-All Website for Parents
This website will be a one stop shop for everything parents need, from the time that one hasn’t become a mom or a dad to the time the child is grown up and is ready to take up the very same challenge. ...
An Essey In Economics
Business Plan: Monthly Gift Box
The TAZ Box is a monthly gift box subscription that contains five gifts. Subscribers will receive this gift box for a fee of $40 a month. The said service can be accessed online as well as over the phone. This allows billing, reaching staff and determining location a lot easier for customers as well as the company offering the box.
The TAZ Box will be marketed in schools, malls and through online attraction marketing efforts. Advertising for this gift box can be done through online media as well as broadcast television. The demographics of the subscribers ...
Business summary
Business Name: Quenchy Java Coffeehouse (QJC)
Location: Castle Towers; Middle level
Quenchy Java Coffeehouse (QJC) is a specialty retailer of beverage that it set to be established in the middle level of Castle towers. QJC incorporates a new system currently being used by the food and beverage industry to ensure that it is able to conveniently provide its customers with cold and hot beverages in a very time-efficient manner. To make the service even better, QJC provides the customers with an opportunity to move in to our premise and make a special order; from our very own Barista, a blended custom drink that ...