Netherlands Business Plans Samples For Students

Management Team of Musictogo

MARKET STUDY OUTLINE
1. INTRODUCTION

A. OBJECTIVE

This report contains the results of a market study conducted for the Global Corporation “Musictogo” headquartered in the USA. This study evaluated the market readiness and appetite for a new generation mp3 player to compete with Apple’s “Ipod” product. Only the Netherlands market was considered in this study.

B. APPROACH AND METHODOLOGY

For this study it was necessary to determine how Musictogo’s next generation mp3 player would perform against the incumbent mp3 provider, Apple Corporation’s Ipod mp3 player.
The Ipod’s performance was evaluated against major competitors with emphasis on features/functionalities and price. The Netherlands ...

PRODUCT: Blue moon (website: www.bluemoonbrewingcompany.com)

Current Situation
Currently, there has been an increase in the consumption of Blue Moon beer throughout the world. The main reason for this rise in demand is essentially the flavored ingredients that our beers have been crafted with. For example, coriander is an ingredient that makes our beers potentiates the anxiolytic effects. The increase in demand is in fact proved by the various awards that the brewery Company has won in recent times. Our goal is essentially to build blue moon brand awareness through trying to brew a product that is of high quality ...

Description of the project:

The project involves a two-month tour to the East African market, which is aimed at creating brand awareness for AGCO products. In particular, the tour is aimed at raising awareness for Massey Ferguson tractors and combine harvesters, which will lead to increased sale of the products in the region. The tour will be undertaken by 10 marketing personnel who will visit the countries where agriculture is widely practiced including Ethiopia, Kenya, Uganda, Tanzania, Zimbabwe and the Democratic Republic of Congo (DRC). In addition, the team will try to understand the problems the farmers in the region are facing in the ...