- Executive Summary
The current business plan presents a business idea of a publishing company Galactica Publishing. The company is involved in production of electronic books of entertaining content. The company pursues the following goals: to grow social media presence, to become more user-friendly, to double website traffic, and to double revenue. The management of the company plans to use social media and other modern means of information and communication technologies to promote the products of the company. The detailed description of marketing the products of Galactica Publishing is proposed in the paper. At the present time, Galactica Publishing is a ...
Publishing Business Plans Samples For Students
21 samples of this type
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Introduction
The music industry loosely known as the recording industry is comprised of individuals and entities that create and sell music to make money. The music industry has in the past decade changed significantly because of the growth experienced in the internet and digitization. Due to these changes, traditional business models and existing value chains have been disrupted. It is important to determine the effects these changes have had on the music industry. This is necessary especially if one hopes to start a business in the music industry. Consequently, a situational is necessary in order to stay abreast with the industry dynamics ...
Executive Summary
With upwards of $48,077 in 2012 revenues and more than $862 in operating profits during the same period, Amazon.com is easily a major player in the online retail industry. The company’s internet operations, coupled by the wide range of products gives Amazon.com a critical advantage in the industry. Amazon.com caters for four separate markets including sellers, content creators, enterprises and final consumers through its retail websites, which are designed to have technical capacity to handle millions. In addition, the company’s extensive online infrastructure and immense R&D resources give it a particular advantage in facilitating the Kindle product extension.
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QSPM Matrix
(Attractiveness score: 0.5= not acceptable; 1= possibly acceptable; 1.5= probably acceptable; 2 most acceptable)
Competitive Advantage Marketing Strategy
INO Shoes will use its smart performance technology as its main competitive advantage. Players will effectively feed their information to a smart application in computers or smart phones where they can review their performance and other important fitness and health information. The technology is set to give professional and casual tennis players a new age in playing tennis. With no such technology in any tennis footwear, INO Shoes is set to woe consumers into the world of technology in tennis. As technology advances, consumers will be highly ...
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Executive summary
With the development that is seen with online presence, there has been a need to have website so that information regarding some aspect is readily available. The internet promises faster and reliable advertising for many professionals. This paper will focus on a business plan for my website that will be used for marketing my skills and personal information after graduation. This will be an invaluable tool to market my skills. It will also look at the objectives that the website will target, the scope of the website, the, milestones that will act as a guide in achieving ...
Analysis Products and Services of CBS
CBS Corporation is a large-scale multimedia company with its key operation in United States. The company specializes in operating broadcasting, television programs and publishing operations. The company has its history back in 1927 when William S. Paley took over the leadership and established outstanding strategies after which the company grew tremendously for a decade. Paley focused on radio broadcasting, which was the, key form of mass media at the time and changed the name of the company to give it a face in the market. In was in 1928 when the company’s name Columbia Broadcast System (CBS) was incorporated. In the ...
Abstract
Having investigated the current status of The Chronicle Gazette and the issues that are affecting the industry currently, it is of importance to analyze the findings in a report to enable the decision-makers and the managers of the firm to make evidence-based strategies to improve and manage high performance. Some of the predicaments and challenges that consequently lead to the decline in the sales made by the firm are identifiable and this report helps in identifying these problems, proposing effective measures and devising appropriate plan effective in re-inventing the industry. This report therefore provides a detailed analysis of some of the ...
Business Plan
Part 1: Identify appropriate networking strategies
Question
Contact 2
Contact 3
Why is this person important to my success?
Mr. Green is an alumni from my university and is currently a business consultant. I am interested in his direct experience in this field as well as his viewpoint the pros and cons of the profession.
Mr. Scott is important to my success since he did the same course and he is currently pursuing his master’s degree in public administration and he is in a position to give me direction on master’s course to ...
Introduction of the business and the industry
Communication has existed since time immemorial and its popularity has penetrated all spheres of human life. The society full with papers communication dominant in the past has proved to be a mirage, thanks to rapid technological advancement. This is because as technology rapidly improves, the need to access ICT services also accelerates and people tend to rely more on the paperless communication. The combination of rapidly advancing technological and highly competitive and attractive pricing has made computers affordable hence making it easy for us to acquire some equipment to be used in offering our ICT services.
The Information and ...
Executive summary
Get money publishing company deals with publishing and sale of magazines. The magazine is expected to serve the county region within its first year of operation and then expand to the state level. Based in the town of Mason in Ohio State, the magazine is expected to expand its sales through increased customers. The contents in the magazine are mostly financial reports as well as corporate performances in the stock markets and hence increase the investors in stock markets. Its target audience consists of investors as well as corporations, in order to learn about the behavior of the stock ...
Executive Summary
Mission Statement
Situation Analysis
General Electric (GE) is an American multinational conglomerate corporation founded by Thomas A. Edison in 1878 and is headquartered in Fairfield, Connecticut. It serves diverse industries such as aviation, consumer electronics, electrical distribution, energy, finance, and healthcare, among others. The company has operations in major markets in more than 100 countries across the world (www.ge.com). In 2015, GE ranked among the Fortune 500 as the 8th-largest firm in the U.S. by gross revenue, and the 21st most profitable company (www.fortune.com & forbes.com, 2015). As of 2016 the company was listed the ninth-largest in the world among ...
2021111111
www.thestation.com
Executive Summary 3
Business Description and Vision 5
Vision and Mission of the Company 5
Definition of the Business 5
How The Idea Was Born? 6
Definition of the Market 7
Target market 8
Market share Projections 9
Description of the Products and Services 10
The Station Product 10
The Station Service 10
Organization and Management 11
Corporate Structure and Management 11
Legal Structure 12
Marketing and Sales Strategy 13
Target Customer Groups 13
Distribution Channels 13
4P´s Strategy 13
Financial Management 15
...
Executive Summary
This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s new ...
Benchmark is the measure of success of any product in the market. Alcohol industry benchmark is setup to work from small level investors to medium level investors and encourage them to do with quality work. Benchmark set by the industry in comparison with the product of other companies (Robinson, 15-Sep-2009).
We will study three brands in the alcohol industry and their benchmarks.
First we will study the brand named “Absolut Vodka”. This brand is a Sweden brand and is popular for many types of drinks ranging from cocktails to different kinds of alcohol. It is among the top alcoholic brands of the world.
Profile and overview:
This company started by Swedish industrialist in the early ...
Executive summary of the marketing strategy
In order for any business to survive in the market, a market strategy andplanare vital. The preliminary knowledge that any investor needs to keep in mind is the nature of his/her target audience. For a fashion business, marketing strategies would put the investor in the best position to assess his/her audience and potential market. The name of this company being All-round fashions means that the first impression it would create to the potential customers is the fact that, the business is competent in whatever it does(Paley, 2005).
In many cases, independent or small fashion companies require strong marketing strategies and ...
BUSINESS PLAN FOR ELECTRONIC MEDICAL RECORD
A good business plan should have a summary of what the project is to entail (Betkoski et al, 2000). The project is about electronic medical records (EMR) to be used in healthcare organizations or institutions. The EMR is a forefront of innovation in healthcare and is currently being mandated by the Affordable Healthcare Act. The establishment of healthcare institutions and organizations is on the rise. That has made healthcare to be a growing business. The success of the healthcare business will be based upon the ability to be affordable, ability to upgrade without making major components change and provide multiple layers of ...
This Business plan is designed to setup fashion garments manufacturing and retail business in the city of Milan, Italy. The target market would be people within the age bracket of 13-49 and fashion conscious customers. The unique selling point will be attractive designs, quality, embroidery, fabric and sizes. The company will open two retail outlets in the city and arrange agreements with three leading departmental stores for the purpose of sale (Businessoffashions, 2007).
The designs, fabric and quality will clearly differentiate our product from its competitors. To adequately cater to the needs of the customers, the market is ...
Executive Summary
The Homeless Shelter Program is a proposal intended to provide housing units. The overall objective is to see to it that ordinary citizens of Illinois who find themselves unable to afford basic amenities such as housing can find reprieve. Although welfare services fall within the province of government, it also remains the concern of all citizens that poor and less able citizens are given assistance especially in relation to the availability of basic services. The housing menace in Illinois needs a swift yet efficient resolution and this proposal, indeed, intends to address this critical issue.
Statement of Need
The State of Illinois is composed ...
Individual Assignment Part 3
Introduction
The financial planning in this assignment is based on the steakhouse business proposed in the market and feasibility study of the business plan. The business will be based in Ventura County Main Street location and will target young adults who are looking to dine-out while at the same time providing a relaxing atmosphere. Therefore, the business will be investing a lot on its infrastructure and information technology since it aims at establishing a long-term relationship with its customers through efficient service, quality food and customer relationship management.
Assumptions
In order to develop a financial plan for the business and project the financials, ...
SPEECH RECOGNITION SOFTWARE
Part 1: Proposal
Software is becoming more and more advanced by the day. With this advancement, comes new and exciting ways that enable effective and efficient tackling of everyday problems. Speech recognition software is one such software. Researching in the speech recognition software will provide an avenue to uncover in what situations the speech recognition software would come in handy in the business. This could range from reducing the number of hours and manpower used to do routine typing to the production of urgently needed reports faster. Researching on the Speech Recognition Software will research the means in which ...
EXECUTIVE SUMMARY
The report is based on the Mainland Cheese brand and Company. Given that it is a consumer company greatly impacting on the lives of numerous individuals, it serves as a very basic example. Other related companies especially in the consumer sector can adopt similar trends. The report has analyzed the basic setting of the Mainland Cheese. The business environment, both internal and external, regarding the company has also been analyzed. The Mainland Cheese brand company is successful in numerous aspects. It mainly deals with cheese and other milk related products in the market. The analysis of the business environment of the ...