Business Decision Making
Executive Summary 3
Research Methodology 4
Findings and Data Analysis 7
Conclusions, Recommendations and Limitations 24
Recommendations 24
References 27
Appendix: Questionnaire 27
Executive Summary
This report entails a critical review of the themed amusement park industry in Dubai with a specific focus on the introduction of an open air Sea World concept. The report analyzes various factors that may support or undermine the overall success of this concept. These factors include the overall potential traffic to the facility as well as the expected number of visitors and corresponding income which they will generate at the facility. A preliminary review of ...