The channel of distribution, branding, and pricing are vital components for effective functioning of a business. The success of a business depends on a distribution channel that is cost effective, branding that stands out, and optimal prices.
Global branding strategy
For better and faster growth of a business, going global plays a significant role. Besides an expanded market, the business enjoys the economies of scale; comparatively lower market costs, faster integration of innovations, among others. To create a global branding strategy, global brand constants like corporate brand, brand essence, and brand identity system (which is normally your logo) must be maintained. After taking the global brand constants into ...