Analysis of Risk factors
One of the risks for KMART is a volatile customer loyalty. Customers are likely to shift their loyalties from the products of the company to those of competitors, and this is a high risk to the marking of the company’s products. Change in customer loyalty will affect the volume of sales of the company, and may dent the reputation that the company has worked hard to develop over the years. Lower sales volumes will have an adverse impact on the revenues of the company both in the long run and in the short run. It is therefore very critical that ...