Executive Summary
Different cultures have different ways of expressing their culture and going international is one of the ways in which they can market themselves. Our company is targeting to market different cultures amongst other cultures and consequently going international is one of the ways of going about this. Our company plans to do this by partnering with various food restaurants so as to franchise foods in various cultures. This will require a lot of time, resources and planning to bring this out. Some of the countries that we plan to cover, starting with our own county include Austria, Belgium, Cyprus, Czech ...
