Product promotion is a process of engaging the customers with sole aim of increasing sales. Sales promotion methods aim to capture market through creating demand hence increasing the volume of sales. In the present world, sales promotion is an essential tool to boost sales. In broader sense it is not expenditure, it is an investment as it pays rich returns in future. (R.S.N Pillai & Bagavathi, modern market principles, 2008, pg 173). The sales promotion methods I will use are the ones that focus on less expense with regards to the $50,000 we have been allocated to use among the ...
Sandwich Business Plans Samples For Students
2 samples of this type
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www.thestation.com
Executive Summary 3
Business Description and Vision 5
Vision and Mission of the Company 5
Definition of the Business 5
How The Idea Was Born? 6
Definition of the Market 7
Target market 8
Market share Projections 9
Description of the Products and Services 10
The Station Product 10
The Station Service 10
Organization and Management 11
Corporate Structure and Management 11
Legal Structure 12
Marketing and Sales Strategy 13
Target Customer Groups 13
Distribution Channels 13
4P´s Strategy 13
Financial Management 15
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