Shuzworld is considering the possibility of opening a new store. They have the option of building a new stand-alone store, opening a store in a strip
mall, or not building one at all. Shuzworld needs to decide if they should purchase market research.
Decision tree for Shuzworld’s is constructed regarding the possibility of opening a new store. In the case study, the stand-alone store would see good profits of $700,000 as long as there’s a favorable market and the opposite end in losses would show $400,000 in case the market was unfavorable. The strip mall store could show profits near $ ...