Strategy Business Plans Samples For Students

Pharmaceutical industries in the world are facing the biggest threat in losing patents for major medicine to competitors. To be able to remain relevant in the market, Roche has been able to maintain patents but at the same time ensuring that other industries obtain license to produce their products, and in turn pay royalties to the parent company for this matter, Roche pharmaceuticals. This is, however, considered a risk sharing approach in trying to address the revenue generation process. Perhaps it is considered as a stop-gap measure, and that is why, it is not a major discourse in arriving at solutions for ...

Business Recommendations Based on Pandora Media Inc.

Business Recommendations Based on Pandora Media Inc.

Pandora Media Inc. is an American based internet radio service provider founded in 2000 and stationed at Oakland in California. This company has pioneered the issuance of personalized radio services through the internet. In the contemporary world, the AM/FM radio is losing its significance and current clients prefer real time based radio services round the clock. Pandora manage over a hundred personalized stations that enable listeners to create their own tailored playlists of unlimited music. The company has launched a project known as the Music Genome Project. This project has and is helping clients ...

Executive Summary

The Family Affair Salon and Spa is a novel and profitable salon that is going to be service oriented. Services offered will include the latest hair services, for instance, perms, shampoo, curling, conditioning and trendy hairstyles, and cuts. Additionally, the salon will provide cosmetic services like facials, wax treatments, and pedicures.
Target clients, as the name suggest will include the family. Focus is on the upper and middle class groups as the target market. This will mainly be young adults in college and school aged children. The salon will also offer private rooms for one-on-one private sessions with clients. ...

Cliché seeks to be the market leader in clothing lines in our target market demographic. Through the implementation of a strategic marketing mix, we intend to reaches our target market through various efforts.
1. Product
Cliché products are designed to be unique, versatile and affordable. We employ trendy designs with quality fabric and manufacturing that produce an end-product similar to high-end clothing lines. Our primary marketing focus is on delivering an affordable product line to our target market.
Our product line includes: jeans, shorts, dresses, skirts, t-shirts, and polo shirts. Each item in our product line is ...

Executive Summary

This report shows the purported business plan of Nerd Patrol, a partnership business formed by three friends- John, Mary and Nabil. The business will be on hardware and software services, debugging, networking and franchise sales. The strategy to be adopted by the company would be using innovativeness in creating top quality for clients. Financial discipline would be adhered to. The long term goal of the business is to grow and start manufacturing innovative hardware components and software programming. Each role of active and passive managers is spelt out in this report. Employees would constitute of four units – computer engineers, marketing ...

J.C Penney is regarded as one of the leading clothing and home furnishing retailers in the USA. This demonstrates that the company has access to quite a larger target market due to the main retail stores that it has set up in the country. However, the company’s target market is mainly composed of the middle class families who are the biggest consumers of the apparel and home furnishing products. Consequently, with the recent economic crunch that has resulted to devastating financial crisis among the country’s middle class, the company is determined to have an overhaul of its current ...

Natuurlik Fresh Pressed Remedies

I am deciding to open the Natuurlik Fresh Pressed Remedies. This will be operated as a Sole Proprietorship Business. The reason I choose to operate under sole proprietorship is that it is the easiest and cheapest way for me to go. All profits will flow directly to the owner, and this business is subject to fewer regulations. The Natuurlik Fresh Pressed Remedies cannot compete based on profit only. This is the reason it will focus on meeting customers' expectations and core competencies. It will focus on achieving the customer expectations for the excellent quality of the Natuurlik Fresh Pressed Remedies. ...

2021111111

www.thestation.com

Executive Summary 3

Business Description and Vision 5
Vision and Mission of the Company 5
Definition of the Business 5
How The Idea Was Born? 6
Definition of the Market 7
Target market 8
Market share Projections 9
Description of the Products and Services 10
The Station Product 10
The Station Service 10
Organization and Management 11
Corporate Structure and Management 11
Legal Structure 12
Marketing and Sales Strategy 13
Target Customer Groups 13
Distribution Channels 13
4P´s Strategy 13
Financial Management 15
...

[Class Title]

Introduction
This paper would like to discuss Ryanair’s business strategy and how it is linked with the company’s financial accountability. As stated by Friedman, a business’s primary accountability is to increase its profit. Apparently, financial accountability does not only relate to providing accurate reports and financial statements to avoid fraud. An equally important concept of financial accountability is on how it relates to managing company resources, expanding on strengths and how it effectively uses accounting tools to develop strategies that would provide economic benefit for the company. However, economic forces can sometimes become confusing. ...

Staci Burns

PowerPoint Summary
Team Target Group
We are analyzing Target Corporation and Kmart, under the Sears holding company, in an attempt to determine whether or not Target should acquire Kmart and what strategy of acquisition is most preferable to Target. Target is the second largest discount retail firm in the nation and Kmart has approximately 1221 stores making it the third largest retail firm and creating an opportunity for Target to expand quickly and compete more effectively against Walmart which is the largest retail company in the country.
Target has a highly recognizable brand and a reputation for high ...

- Introduction
Project management is practiced by organization to achieve to temporary goal associated with the completion of the underlying project (Meredith & Mantel, 2012). The concept can be further elaborated as project management refers to manage and complete an assigned task to achieve unique outcomes with given resources, (Lewis, 2002). The project is developed and undertaken to achieve the goal of expansion in the company’s product by producing larger touring motorcycles with larger motors to cater new markets abroad. Aligning with proposed strategies to the management for producing larger motorcycles, the paper presented below will solely consider ...

INTERNATIONAL BUSINESS/ GLOBAL BUSINESS PLAN

1.0 Executive summary
The illuminator is a business that deals with the household appliances. Through the help of the management, the business has decided to go to the outskirts to expand on its markets and increase the sales (Barrow, C. 2011). By concentrating on its SWOT analysis, the company has found it best to have other branches in India. After having conducted an adequate research, the business has decided to move out to India and provide some of the household items like the fridges and cookers.
The following business plan will direct the company in establishing itself there ...

Business Plan

List of Tables and Figures 2
Company & Services Description 3
1.1. Company Overview: 3
1.2. Vision 3
1.3. Mission 3
1.4. Services: 3

Marketing Plan 5

2.1. Market Analysis: 5
2.1.1. Target Market & Industry Growth 5
2.1.2. Market Gap 6
2.1.3. Target Market & Industry Forecast 6
2.1.4. Porters’ Five Force Model: 7
2.1.5. SWOT Analysis 7
2.2. Marketing Mix Strategy 8
2.4.1 Product Strategy: Expand Market Share 8
2.4.2 Pricing Strategy: Leader pricing 8
2.4.3 Place Strategy: Zero Level Channel 9
2.4.4 Promotion Strategy: 9

References 11

List of ...

Businesses need a well-defined marketing plan when venturing into newer market segments. This is to help new brands to penetrate markets effectively. On the other side, a marketing plan ensures that new businesses effectively compete with already established brands in the market. Marketing is the process by which relationships with customers is established through value creating activities, while maximizing returns to stakeholders (Pride et al 4). Marketing can help businesses such as Saks, Nordstrom to easily penetrate a given market, already occupied by other brands such as Holt Renfrew.Sak’s Saks is a retail store that sells both ladies and men’s wear. ...

Application of Operations Management

Based on research findings incorporated in an article entitled “What the iPhone 6 Plus Supply Shortage Says about Apple's Future”, it is apparent that Apple Inc. Underestimated the demand of their renown product, iPhone 6 Plus. A survey that was done by the RBC Capital Markets involved a total of 6000 participants, this research established that a considerable number of people had the aptitude of buying the aforementioned product. But the supply was deficient. 49% of those surveyed aspired to buy this product or any other apple product deemed to have similar features to the aforementioned. But since the demand exceeded ...

For the kids who are suffering from malnutrition due to dietary disparities rather than nutritional deficiencies, Pro-Go Kids is the company that will introduce a healthy, shelf stable, ready to eat packet that can be used for both supplementation and a solution for malnutrition. Pro-Go Kids believes in the production of nutritious products with a long shelf life that is both available in the domestic and global markets. Additionally, the shelf life also the different packaging strategies implemented also guarantees that the products can be able to withstand harsh temperature conditions. This product will thus reduce the ill effects of malnutrition in ...

Business Plan – Café Laura

Executive Summary
The current business plan is for Laura Café Shop. Laura fast moving foods café shop will focus on providing daily necessity for local coffee, chips, fruits, chicken, blended juice, tea and soda enthusiasts among many others with a place to relax and think about ways of overcoming life stresses. Nevertheless, the café will offer people a comfortable place to meet friends, share meaning and read books. With the growing need for fast moving foods as mentioned in the list above, Laura café will take advantage of Outlet Shopping Center with a focus to build main ...

- Financial Analysis:
- Liquidity:
The liquidity analysis of the Company is expressed in the form of the percentage. A growing and good liquidity position represent the capacity of the company to fulfil immediate obligations (NASDAQ.com). Netflix has an advantage in this matter, as its liquidity position has been improving along the years.
- Profitability:
Profitability ratios exhibit the performance of the company (NASDAQ.com). The performance of Netflix over the years can be assessed as:
- Leverage:
The amount of leverage may be beneficial or unfavourable depending on the nature of business and ...

Question 1

Herman Miller’s strategy chiefly focuses on using innovation to reinvent and renew its products and processes. In general, strategy of Herman Miller encompasses principles of Total Quality Management (TQM), ensuring constant development and improvement of operations and processes, empowerment of employees on all levels, team-based work design, and placing customer satisfaction as a top priority. During several periods of its history, Herman Miller managed to introduce innovative, trend-setting products such as the Action Office in the 1960s, the Mirra chair in 2003 or the Thrive Collection during 2006-2010. Production and operational strategy of Herman Miller is governed primarily by a ...

There are many modes of entry that Lululemon Athletica could adopt for it to establish a customer base and penetrate into the market of China. The company is ideal for China because of the history and love the country has for Yoga. Therefore, the entry mode does not need to involve too much effort. It needs to be simple, technologically versatile and a tool that can reach a substantial number of people in a small period. The internet, therefore, is the best mode of entry into the Chinese market. The other methods of market entry such as the use of international distributors could ...

The Executive Summary 2

Mission and Vision Statements 2
Business and Industry Profile 2
Business Strategy 2
Services 2
Marketing Strategy 2
Competitor Analysis 2
Description of Management 2
Plan of Operation 2
Financial Statements 2
Loan or Investment Proposal 2
Conclusion 2
The Executive Summary
The purpose of this plan is to secure loans for our upcoming expansion while establishing the expected financial statements for the upcoming three-year period. We have created a reputable business built on a successful business plan model. At the end of the three-year period, we will be ...

Based on the case study presented, Qantas Airlines could make use of different marketing strategies so that it can accomplish the market share and sales goals set by the people managing the organization. The best place to start when it comes to selecting the most appropriate and efficient set of marketing strategies is on the situational and SWOT analysis. As a general rule, it would be less costly for an organization to capitalize on the improvement of its strengths and opportunities and more costly to capitalize on making significant improvements on its weaknesses and threats. In the case of Qantas ...

(Number)
The world has changed a lot for the past few decades with the dot-com era being the turning point. People are more responsive to e-commerce websites and transactions conducted over the online medium. There are claims that first movers have the capability and greater success levels to gain a sizeable market share. Conversely, others believe that all the hard work put by first movers to develop a framework and infrastructure for e-commerce is eroded with imitations by the followers. Obviously, one of them has proved to be a successful strategy for e-commerce. The paper will expound on the best strategy either a ...

Executive Summary

This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s new ...

INTRODUCTION

Contemporary business environment and fashion industry specifically demand a lot of planning and clarity in setting marketing strategy for new players. Double Touch Boutique, successfully operating in the high end and middle class New York City market and other states within the country, is looking at the strategic options of entering the United Kingdom. The complexity of a business, explained by the variety of the product lines, short product lifecycle and different distribution strategies places pressure on the pricing of the Double Touch Boutique products and demands accurate forecasting and estimation of the initial investment costs.
The objective of this ...

Abstract

This marketing plan for Coca- Cola Ghana has been created to create a new strategic direction for the company in Ghana in terms of localizing operations and communications.
With a firm grip on the Ghana market the intent is to further establish the business in this emerging region which has loads of potential for growth.
Even though Coke has a considerable operational presence the firm has experienced greater than anticipated low demand for its products, and research as shown that the target market of young and adult consumers are more geared towards health based drinks.
With the advent of a ...

Business Plan: Start-Up Company: Computer Reseller

Background
The Company to be set up will be a computer reseller. It is going to be set up to fill the market need for personal computers. This company is going to put emphasis on service and support in order for it to make itself different from the national chains in the industry that are more inclined to using price as a competitive strategy. This is going to assist the company in achieving a competitive advantage through capitalizing on the weaknesses of its competitors.

The company is going to be a privately owned company and the major owner will be the person ...

Introduction: Marketing Planning

Marketing is the process used by organization in developing and implementing a plan to pinpoint, anticipate and fulfill customer demands. The plan should ensure the firm makes sufficient profits. Marketing research and marketing mix are the two elements of marketing planning used to identify and anticipate customer needs as well as meet their requirements. In marketing planning, one deals with gathering, recording and analyzing information about the clients, the product, the market and the competition in the market (Miskelly, 2013, P. 65). The findings of this process help the management in making important firm decisions. Having an adequate marketing planning ...

Rationale of the new product development

Continuous Development and expansion is an important aspect from the viewpoint of an organization and no organization can increase the financial belongings accordingly without having development and expansion in their operations. The core mantra of every bit of organization is to increase the shareholder’s equity and launching of products which will bring effectiveness for the consumers in particular.
The current environment and competition are extremely high and organizations are required to compete with different organizations operating in the same line of business with the help of effective strategies and among these strategies, the name of expanding the ...

Introduction and Purpose of the Risk Plan

A risk management plan is a manuscript that the person in charge of the project prepares. A risk management plan helps the manager to foresee the risks associated with the project he is willing to undertake, determine the risks of the product and establish the responses to the issues.

In this case, the class is a project. A class consists of many players, activities and is assessed by its ability to complete all its tasks on time. The main players involved in any class include teacher, students and parents. The actions that occur in the class include homework, assignments as well ...

Super Strength Adhesives is the leading brand name in adhesives in United States of America in respect to the share market and estimated revenue. The success of the organization is attributed to the competency and professionalism of the management. In efforts to boast its growth rate, Dr. John Raymond, the organization CEO, has 3*10 plan that entails a “three-fold growth in 10 years” (Case-Study, p3). This is to be achieved through alliances, strategic takeovers, and acquisitions. It is critical to evaluate the challenges and strategies to overcome these limitations to guarantee the firm achieves its growth plan. The main ...

Following the American Psychological Association’s Guidelines

Reg No
Designation

Objectives 4

Mission 4
Keys to Success 4
2. Company Summary 5
2.1 Ownership 5
2.2 Legal Form 5
2.3 Start-Up Summary 5
2.4 Location and Facilities 6
2.5 Products and services 6
3. Market Analysis Summary 7

Market Segmentation 7

4. Strategy and Implementation Summary 9

Marketing Strategy 9

Pricing Strategy 9
Promotion Strategy 10
Sales Strategy 11
Sales Forecast 11
5. Management Summary 13

Organizational Structure 13

Personnel Plan 13
6. Financial Plan 14

Important Assumptions 14

Break-even Analysis 14
Projected Profit and Loss 15
Projected Cash Flow 16
Projected Balance ...

Introduction

Weczeria food and wine is a French cuisine restaurant that specializes in contemporary French food and wines with emphasis on local foods. The company has established strategic objectives with the aim of creating domestic and international competitiveness positioning with experience in food and wine while also creating domestic awareness of the restaurant (Reinartz et al., 111). It boasts of food and wines that are authentic and outstanding this is in addition of its objective of increasing its visitor numbers by increasing the length of their stay and expense while they visit the restaurant.

This strategic approach has been developed within ...

Executive Summary

With Bauer’s products like the performance skate sock and hockey fit pant being premium brands, the company’s integrated marketing communication plan has been drawn on consideration of several factors ranging from customer and products characteristics to the suitable communication tools that suits the target group. In that respect the brand’s target market has been described as the young males aged 24 -36 years who are active in sports, have significant income ranging from annual income of $150,000, sports personnel whose lifestyle can be defined as modern, the urban population who are highly likely to be ...

[Author Note]

Executive Summary

The main perspective of this assignment is to make effective strategies in terms of 4Ps of marketing. There is a hypothetical company has been chosen for the analysis, with the name of X-1. There are four different companies are also present in the industry with the name of X-2, X-3, X-4 and X-5 and all of these companies are doing exceptional job as far as competing with X-1 is concerned. From the assignment, it is found that all of the strategies like Place, Price, Promotion and product are in the favor of Company X-1 as far as generating ...

James Toney

Summary of Individual Characteristics
- Possesses high life satisfaction
- Has low levels of work absenteeism
- He can influence team work amongst the employees.
- James can clearly concentrate on his work even in cases of obstacles.
- He feels accomplished in his work and, therefore, have a good working relationship with his peers.
- James has a desire to offer help to his fellow colleagues in an effort to motivate them and ensure they are happy with their jobs

Motivational Strategy and Action Plan

Empowerment is one of the strategies that will perfectly fit the effort of motivating ...

Marketing plan incorporates the use of a tactical marketing tool referred to as marketing mix. Companies use this tool to produce a desired response from its target market. When marketing their products companies need to come up with a successful mix of the right product, sold at the right price, at the right place and using the most appropriate promotion (Needham, 1996).
Each of the four variables of marketing mix has its own tools to contribute to the marketing mix. The first variable of marketing mix, the product has: variety, quality, design, features, brand name, services and packaging. The second variable ...

Hyundai Motor Company (HMC), a South Korean automobile manufacturer is the fifth largest automobile company that was founded in 1967, and entered the US market in 1986. In just a few decades Hyundai Motor proved to be the most reliable, trustworthy, robust and technically sound company in the automobile sector. During the initial days of setup Hyundai Motor faced financial problems that led to cut the workforce and offer two years compensation and several retirement options for the laid off labors. Hyundai executives who were charged with solving the labor problem while holding down costs and improving efficiency cited “the Hyundai ...

Section-1

Description of the Business

Likewise the physical development is essential for a company, mental health and mental development is also extremely essential and it is one of those provisions from which a positive impact over the mentality would have been analyzed. By considering the importance of physical and mental development of children, we have started a new business for the similar sake. The name of our business is “The Keys to Children Success”.
It is basically an educational institute for the children and we will give information and knowledge to them regarding different ways and phases of life.

Owners and Credentials

The ownership of ...

Introduction

Within 50 miles of reach, the residents of Plainview city have no access to a cardiac treatment Centre. This means that the rate of people accessing the services of cardiac specialists in Plainview city is relatively low compared to other cities in Texas. The Plainview cardiac care is designed to offer a solution to the residents of the city and its environs by availing a cardiac care Centre close to the people. As much as the Plainview cardiac care will provide the ancillary services to the people, a marketing strategy is important in order to make people aware of the facility and the ...

Executive summary

Entrecote restaurant will be reasonably priced restaurant located in the Frankfurt Germany. The objective of the restaurant is to serve a range of just one dish from first course salad to main course fries. The restaurant’s location is extremely favorable because it offers high visibility and a vast flow of customers mostly male bankers. The Entrecote mission is to keep and enhance the level of customer satisfaction, as a powerful foundation for the future growth. The analysis of the market and customer will focus on on meeting customers' expectations and core competencies of the restaurant.

Executive summary 2

Entrecote Restaurant 5
Start-up summary ...

Reg No

Designation

Introduction 4

A. Product Support of Mission Statement 4
Three-way consumer product classification system 4
Convenience Goods 4
Shopping Goods 4
Specialty Goods 4
B. Target Market 5
C. Analysis of Competitive Environment 5

Porter’s five force analysis of US small appliances market 5

New Entrants 5
Rivalry 5
Substitutes 6
Buyers 6
Suppliers 7
D. SWOT Analysis 7

STRENGTHS 7

WEAKNESS 7
OPPORTUNITIES 8
THREATS 8
SWOT Analysis - Summary 9
E. Marketing Objectives 9
Product Objective 9
Place / Distribution Objective 9
Price Objective 9
Promotion Objective 9
F. Marketing ...

Business Proposal

Business Proposal

A business plan primarily is statement, which is formal that details the various sets of the business goals and objectives, the fundamental aspects that are attainable as well as the roadmap on attaining these noble goals. Thus, a business plan mainly defines the business, it identifies the business goals and it serves as the business’s resume. It assists in the allocation of the resources effectively. It handles any unforeseen complications and it acts as a roadmap by right decisions on the business’s operations can be derived from. It is worth noting that a proper business plan has various ...

Business proposal

Executive summary
Water Idea is a new solution to some of the most common problems encountered by people while determining the best drinks to take for quenching thirst. The following business proposal outlines the main strategies and ideas put in place to come up with a product that consists of water mixed with real fruit pieces. The full implementation of the project will cost $104,000 as indicated on the budget Forty Fruits Companies.

Introduction

Water Idea is a newly created company that aims at producing drinking water flavored with fruits. Most people would require a drink that tastes different from normal water ...

Executive summary of the marketing strategy

In order for any business to survive in the market, a market strategy andplanare vital. The preliminary knowledge that any investor needs to keep in mind is the nature of his/her target audience. For a fashion business, marketing strategies would put the investor in the best position to assess his/her audience and potential market. The name of this company being All-round fashions means that the first impression it would create to the potential customers is the fact that, the business is competent in whatever it does(Paley, 2005).
In many cases, independent or small fashion companies require strong marketing strategies and ...

Marketing strategy

Introduction
The competitive fashion industry requires effective marketing strategies. Manolo blahnik unique fashionable outfits portray a unique and astounding creativity. Developing an effective plan to facilitate diversification of the brand can be credited by the consequential increase in other industries interest in promoting and producing competitive brands. The success depicted in the local market can be reflected in other competitive areas such as Bangkok and Thailand. The global dynamic competition in the fashion market requires the entailed firm to enact strategic plans to earn a piece of the market share. Reputation developed based on the brand manolo blahnik is referenced ...

Business Plan for ABC Energon

Appendix page
- Executive Summary3
- Objectives3
- Mission4
- Keys to Success4
- Company Summary4
- Company History5
- Company Resources and Facilities5
- Products5
- Product Description5
- Competitive Comparison6
- Sourcing and Fulfilment6
- Technology6
- Future Products and Services7
- Market Analysis Summary7
- Target market segment strategy7
- Market needs7
- Strategy and Implementation Summary7
- Strategy Pyramids8
- Value Proposition8
- Market Strategy8
- Pricing Strategy9
- Distribution Strategy9
- ...

QSPM Matrix

(Attractiveness score: 0.5= not acceptable; 1= possibly acceptable; 1.5= probably acceptable; 2 most acceptable)

Competitive Advantage Marketing Strategy

INO Shoes will use its smart performance technology as its main competitive advantage. Players will effectively feed their information to a smart application in computers or smart phones where they can review their performance and other important fitness and health information. The technology is set to give professional and casual tennis players a new age in playing tennis. With no such technology in any tennis footwear, INO Shoes is set to woe consumers into the world of technology in tennis. As technology advances, consumers will be highly ...

The channel of distribution, branding, and pricing are vital components for effective functioning of a business. The success of a business depends on a distribution channel that is cost effective, branding that stands out, and optimal prices.

Global branding strategy

For better and faster growth of a business, going global plays a significant role. Besides an expanded market, the business enjoys the economies of scale; comparatively lower market costs, faster integration of innovations, among others. To create a global branding strategy, global brand constants like corporate brand, brand essence, and brand identity system (which is normally your logo) must be maintained. After taking the global brand constants into ...

Business (Green Steam Dry)

Marketing is an essential part of the company. In order to ensure a comprehensive marketing strategy, the market segments needs to be isolated and core functions of each segment identified in order to ensure an effective marketing. The marketing organs should look into the performance indicators of the company and use that as a competitive advantage.

The company should focus on the strategies including the responsibilities and the activities that are required by the company in terms of the allocated functions of each department. This will ensure a focus on the company’s customers in addition to the location of the company’ ...

Business Plan

Price Skimming (Kotler and Keller, 2009) should be the pricing strategy that should be followed by Cara Foods to expand the company to Dubai. Dubai is a constantly growing nation that is visited by millions of people from all over the world. The glorious meal offered by the Swiss Chalet along with such pricing strategy would allow the company to attract several tourists and guests that focuses highly on quality rather than price.

Price List

The price list for the exotic and glorious meal offered by Swiss Chalet in Dubai is as follows (Swiss Chalet, n.d.);

Pricing Policies

Being a world-class and quality food provider, ...

Business Plan

- Abstract
This is a business plan for Dalnim, a firm that sells ladies business suits at downtown Manchester City. The business plan gives a brief background of the firm, its target market, competitive advantages, how the firm will conduct customer needs analysis, the firm’s competitors, pricing policies and other marketing strategies the firm will adopt to achieve sustainable profits and growth.
- Background Information
Dalnim, a sole proprietorship firm, was established ten years ago in the year 2003. The firm is located at down town Manchester City where it sells ladies business suits. With a staff establishment of three ...

Introduction

Marketing strategies are the most important for any business. Businesses that have better marketing strategies are able to attract more customers and therefore they are able to generate higher sales. Higher sales would result in higher profits. So, it can be said that the marketing strategies are the most important for any business as these strategies help in generating revenues. Businesses that do not have sales or are not able to generate sufficient sales would fail. Considering myself as a consultant, I need to make sure that I have formulated proper and effective marketing strategies so that I am able ...

Business Plan: The Garage Auto Repair Business

Executive Summary
People are presently embracing machines in most their activities and these people ought to search for repair services since machines are subject to wear. This means that a strategically designed Auto-repair business can be a lucrative venture. This consideration prompts the establishment of my Auto-repair company with the intention of capitalizing on this opportunity. The business will operate under the brand name Smart-Autos, and will offer diverse Auto repair services that are customized to clients’ needs. The business initiates its activities in the American economy, but it aim entails commanding the global Auto-repair market. Due to the economic ...

Customer Needs strategy.

It is important to note that the needs of the customers have to be taken care off. This is because without customers then the business can never sustain itself. Therefore, while constructing a marketing plan, it is important to develop a strategy which will ensure that the needs of the customers are fully taken care of. It is therefore prudent to identify the needs of different customers such as quality, safety of the goods and services being offered among other things.
After locating these needs, it is the role of the business organization to make sure that all the customer ...

One of the changes that the corporation will go through as it implements this strategy will be on finances. The financial policies within the corporation need to be changed to make sure that all funds available are channeled towards the mammoth project.AMR cannot solely finance the green construction strategy. This means that the company will have to outsource funds from different sources. One of the sources is public. The corporation will have to make an initial public offer to attract the public to buy its shares in a bid to raise adequate capital. The proceeds or profits realized by AMR ...

Major changes required for the implementation of the recommended strategyOne of the changes that the corporation will go through as it implements this strategy will be on finances. The financial policies within the corporation need to be changed to make sure that all funds available are channeled towards the mammoth project.AMR cannot solely finance the green construction strategy. This means that the company will have to outsource funds from different sources. One of the sources is public. The corporation will have to make an initial public offer to attract the public to buy its shares in a bid to raise ...

Executive summary

This report is a full marketing plan of a new business venture with the legal business name, ‘Gift Wrapping Bus’ to be launched here in United Arab Emirates. The plan provides the situational analysis, marketing strategy, controls, and financial, budgets, and forecast. It explains the product overview, competitive analysis, suppliers, inventor, research and development. So far, this nature of product and service is a new concept in the country. This is because it is the first time that it should be introduced UAE after it became a hit in Western countries and in Japan. The report also details the industry, competition and market. ...

Business Development Plan for Education

Business Development Plan for Education

Introduction

The current Education First company business segment in Turkey is performing below its potential level. The education system is influenced by factors such as inaccessibility, shortage of teachers and other factors. To improve the business segment of Education First, one has to ensure that that there is complete realignment of the system. This will ensure that every level of education in Turkey is streamlined to ensure students at all levels benefit from the system. The company needs to develop new strategies that are inclined to benefit learners rather than make them suffer in their ...

Introduction

Market research is an organized effort to collect information about customers or markets. It provides information that is important in identifying and analyzing market needs, size and competition. it is an important component of business strategy.

Steps in market research

- Identification and definition of the problem. This will enable you to clearly recognize and list the problems.
- Developing the approach. Once you clearly define the problem, you move onto development of your approach.
- Design your research based on the problem identified, defined and the approach taken.
- Data collection. Information is gathered from the field using a selected ...