Survey Business Plans Samples For Students

Marketing objectives

Morning Glory Café Marketing Objective is to improve overall sales for Morning Glory Café. We plan to accomplish this by creating advertising opportunities and market to a broader range of Eugene’s residents. With more advertising available, this will increase sales by 10% from January 2013 to January 2014.
- Campaigns/programs- what overall programs are going to make this happen?
There are several overall campaigns and programs to enable the effective implementation of marketing strategies for Morning Glory Café. There shall be educational campaigns on healthy eating, constant communication with clients, creativity and innovations. Educational campaigns carried out ...

Management Team of Musictogo

MARKET STUDY OUTLINE
1. INTRODUCTION

A. OBJECTIVE

This report contains the results of a market study conducted for the Global Corporation “Musictogo” headquartered in the USA. This study evaluated the market readiness and appetite for a new generation mp3 player to compete with Apple’s “Ipod” product. Only the Netherlands market was considered in this study.

B. APPROACH AND METHODOLOGY

For this study it was necessary to determine how Musictogo’s next generation mp3 player would perform against the incumbent mp3 provider, Apple Corporation’s Ipod mp3 player.
The Ipod’s performance was evaluated against major competitors with emphasis on features/functionalities and price. The Netherlands ...

Shuzworld is considering the possibility of opening a new store. They have the option of building a new stand-alone store, opening a store in a strip
mall, or not building one at all. Shuzworld needs to decide if they should purchase market research.

Decision tree for Shuzworld’s is constructed regarding the possibility of opening a new store. In the case study, the stand-alone store would see good profits of $700,000 as long as there’s a favorable market and the opposite end in losses would show $400,000 in case the market was unfavorable. The strip mall store could show profits near $ ...

1. Objective

The purpose of the research described in this paper is to evaluate the possibility of opening a new branch office of the Westpac Bank in the area called Cranbourne North 3977 VIC which is a suburb of Melbourne.
Such research has become relevant due to the increase in population in the area and the enhancement of the residents’ purchasing power. The scope of this research is limited to the Cranbourne North 3977 VIC region by collecting data and information from local residents, government offices and private agencies. The survey conducted to get feedback from individuals should be accurate ...

Summary
The purpose of the report is to carry out a research on feasibility of opening a new branch office of the Westernpac Bank in the area called Southbankwhich is a suburb of Melbourne. Exploring such a possibility and planning has become imperative in the light of the area’s population growth, economic and infrastructure development, and business establishment. The scope of this research is limited to the Southbank region by collecting data inputs from different governmental and private agencies. In addition, a survey has been also conducted to get feedbacks from individuals to ensure a quality in this research and analysis. Further, the ...

Introduction

The business planning and formulating is not as easy and simple as it seems just like to run operations and deal with staff. To start a new business, it is very important to understand the nature and role of entrepreneurship. Many entrepreneurs have succeeded, and many have failed in the past, it means that there is something exist that can differentiate the successful and failure entrepreneurs. Before conducting a plan for the new business of wedding planner services, it is needed to understand the needs, challenges and risks in the development of new business and how these challenges and ...

The health care sector in the U.S has had predominant influences from the improvement of technology. This is one of the major reasons that has led to more involvement in the medical science field which is directly associated with the education of the health care practitioners. The health care system need to improve has been rising due to various goals and strains that have faced the American people. They include the need to check the costs of health care that are soaring, improve the quality of health care and cater to the increasing number of Americans in need of ...

Executive Summary:

Given the high saturation of solar players in the market, the competition level is huge. The other players in the market have been in the market for a good number of years, with limited but repeated clients. On the other hand, the non-branded Chinese ones dominate the solar market, but with one-time clients. For SolarCity, the brand competitors are the branded ones; as per price and quality and the penetration competitors are the non-branded ones. Since this is the first of its kind project in the country, the brand has tried adopting a push strategy, but the sales are ...

Abstract

Grocery Limited is one of the leading retail stores in Dubai. The company is currently facing challenges due to decline in its sales volume that has adversely affected its growth rate. The main objective of this study is to identify the factors influencing sales volume of Grocery Limited. Using quantitative research approach is applied to investigate the factors affecting sales volume of the company using descriptive analysis and regression analysis. Therefore, the relationship between household income, customer perceptions, quality of services and product range on sales volume is determined. The findings of study reveal that the changing lifestyle of ...

Pricing and Promotion Strategies

Gluten-Free Products: Pricing and Promotion Strategies
Americans are not very healthy. Obesity plagues almost 70% of adults and 35% of children and teenagers (“Americans Increasingly Health Conscious” 2014). It is statistics similar to these that have prompted many people to reconsider the types of food they eat and the amount of exercise they get. In 2009, people spent an estimated $29 billion on managing diet and losing weight. Methods included low calorie food, diet drinks, programs for weight loss and other types of services, drugs and natural remedies, and procedures such as bariatric surgery (“Americans Increasingly Health Conscious” ...

Metropolis Health System is a business idea that was brought up by two former work mates of New Zealand national hospital. The Business establishment located in the Dubai 3300 street currently offers improved medical services to the general public.
The business aims to achieve the main objective of quality provision of medical services to its clients. It will serve patients within the city. It also aims to expand its branches to other parts of the country within two months of its initiation.

It offers the following medical services:

• Dentistry services
• Medical consultancy
• Inpatient and outpatient clinic
• General medical checkups

...

Business Decision Making

Executive Summary 3

Research Methodology 4
Findings and Data Analysis 7
Conclusions, Recommendations and Limitations 24
Recommendations 24

References 27

Appendix: Questionnaire 27
Executive Summary
This report entails a critical review of the themed amusement park industry in Dubai with a specific focus on the introduction of an open air Sea World concept. The report analyzes various factors that may support or undermine the overall success of this concept. These factors include the overall potential traffic to the facility as well as the expected number of visitors and corresponding income which they will generate at the facility. A preliminary review of ...

Executive Summary

Retsept is an online skincare company. It makes hand made products with no machine intervention using only natural ingredients. Company sells products online and delivers it. Retsept is scheduled to debut in 2014 and is a United Kingdom sole trader enterprise that offers organic skincare products throughout the United Kingdom and Europe. Currently Retsept is poised to become a national leader in the skincare industry offering affordable natural treatments in a compelling online setting. Retsept seeks to expand its competitive advantage by challenging the position of skincare producers in the United Kingdom and throughout Europe.
Despite confident positioning, Retsept seeks to ...

Introduction

The XYZ is a company that thrives in the tourism and hospitality industry. The company has a total of five 4- 5 star hotels as well as 250 3-star motel Franchisees in the USA. This proposal intends to examine how the company will budget for USD$125 million for investments and expansion over the next five years. In addition, various prospective areas of investments, which include the Times Shares Companies, will be considered.

Background

The primary purpose of this proposal is to provide a glimpse on how the company may use the available resources to invest and expand its market niche to other ...

Executive Summary

The UK energy market is privatized. It is dominated by the “Big Six” players (Pym 2013). British Gas is the largest energy supplier in the UK energy market. The rate at which electricity is distributed across the UK is almost same for all the players. There is no product or price differentiation in the market, and hence, the probability of customers switching between service providers is minimal or almost none (National Grid, 2014). This makes the market less competitive. The players offering better products and better services receive no added advantage over others. British Gas has a robust supply chain ...

Executive Summary

A marketing plan is a written document, which shows the series of activities involved in achieving a firm’s objectives such as attracting customers, and persuading them to purchase the company’s products. The three-year marketing plan will enable the marketing plan to identify changes, needs and recommended strategies to approach customers. The difference attained by the marketing plan in the course of the three years will dictate its success or shortcomings. The firm will update the designed marketing plan to ensure that operations incorporate the emerging changes in the market. The plan can be independent or as part of a business ...

Business proposal

Executive summary
Water Idea is a new solution to some of the most common problems encountered by people while determining the best drinks to take for quenching thirst. The following business proposal outlines the main strategies and ideas put in place to come up with a product that consists of water mixed with real fruit pieces. The full implementation of the project will cost $104,000 as indicated on the budget Forty Fruits Companies.

Introduction

Water Idea is a newly created company that aims at producing drinking water flavored with fruits. Most people would require a drink that tastes different from normal water ...

Some commentators have taken the position that risk management is actually more important than revenue management in the hospitality industry (Nand, 2011). Accordingly, this report prepares a risk management strategy for a small, boutique hotel in order to address this outstanding need. The business at present has a generalized risk management strategy, primarily concerned with immediate economic business risks. This approach is not as effective as it could be because it is primarily reactive to present crises rather than attempting to predict issues that could arise and prepare solutions in advance. Furthermore, the time period considered within this generalized approach goes no ...

IMC and Customer Satisfaction
Integrated marketing communication has been recommended as customer satisfaction strategy due to its significance when making prepositions that are almost impeccable as a result of the intelligent choices made concerning customers’ needs. Alison’s wears is a well-established clothing company that will offer numerous designer clothing and footwear options for all. Their main goal in marketing is to basically attract more loyal customers, customize products to increase their customers’ satisfaction and to eventually increase their firm’s sales. Alison’s wear company has laid down some effective advertisement strategies that will aid in meeting its objectives ...

Executive Summary

Around Cambridge, the youthful population tries to look good and basically imitate their icons on television and their fellow colleagues. However this is far from reality since they have limited information on the latest trends style stores that provide quality products and services and at affordable prices.
Fashion setters, meets the demand of this population by offering nail products and services at their convenience. This convenient provision in essence enables students and the rest of our customers pride themselves in well-kept toe and finger nail, neat hair do`s and their esteem is boosted too. This executive and ...

Business Plan

Executive Summary
Conrad Bakers is a new company located in California planning to produce and sell Naturally Pita Crackers. The Naturally Pita Crackers is an organic thin, crisp, and flavorful crackers made of low sodium with zero saturated fats. It a family owned company that will be well known for that represents quality, health, and indulgence, into successful new product introductions in the highly competitive snack food market. The target market of the company is women with an annual household income higher than $ 50,000. The company will conduct its distribution through existing retail channels and regular distributors.

Product
...

Regional centre, a premier centre for excellence provisions of information technology products and services in resources and environmental recently unveiled a new product that will be very useful in environmental field. Kingfisher M200, an absolutely new Kingfisher design is a remote survey system deemed at providing environmental field professionals with customized, agile platform for environmental monitoring and remote sensing.
With the continued research which has taken us almost two years in the research field, Kingfisher M200 has really hit the nail on the head on our intents. More time has been spent interacting with customers with earlier iterations providing us with ...