SWOT Business Plans Samples For Students

Reg No

Designation

Introduction 4

A. Product Support of Mission Statement 4
Three-way consumer product classification system 4
Convenience Goods 4
Shopping Goods 4
Specialty Goods 4
B. Target Market 5
C. Analysis of Competitive Environment 5

Porter’s five force analysis of US small appliances market 5

New Entrants 5
Rivalry 5
Substitutes 6
Buyers 6
Suppliers 7
D. SWOT Analysis 7

STRENGTHS 7

WEAKNESS 7
OPPORTUNITIES 8
THREATS 8
SWOT Analysis - Summary 9
E. Marketing Objectives 9
Product Objective 9
Place / Distribution Objective 9
Price Objective 9
Promotion Objective 9
F. Marketing ...

Executive Summary

This report begins with company’s mission statement and brief introduction. It proceeds to presenting a detailed branding, pricing and distribution plans. The major competitors of the company are categorized in inter- and intra-competitors and their strengths and weaknesses are highlighted. The differentiation strategy in relation to closest competitor is also presented in this paper. StarTech is presented as struggling to become market leader. The salient issues pertaining to macro-economic issues are also presented in this report. Three main market trends are mentioned in this paper as technology, status symbol and fashion. The marketing implementation strategy, for StarTech’s new ...

This Business plan is designed to setup fashion garments manufacturing and retail business in the city of Milan, Italy. The target market would be people within the age bracket of 13-49 and fashion conscious customers. The unique selling point will be attractive designs, quality, embroidery, fabric and sizes. The company will open two retail outlets in the city and arrange agreements with three leading departmental stores for the purpose of sale (Businessoffashions, 2007).
The designs, fabric and quality will clearly differentiate our product from its competitors. To adequately cater to the needs of the customers, the market is ...

Order# 209392824

Marketing
Abstract
The software industry has many competitors. One of the big competitors in the industry is Microsoft Corporation. Microsoft was founded in 1975 and was the first company to build an operating system for PC’s. When Microsoft was founded its purpose was to put a PC on every desk. The purpose of the company was to get every person computer literate. The company has monopolized the making of operating system for every PC in the world. Also, the company wanted people to use computers in their homes and business and they also built other programs such ...

Executive Summary

Planning is known as the foremost provision of a Plan and it has specification in its utilization. Planning has some effective provision in it and it has its own recognition in the companies which are new in the market. Planning has numerous types like business planning, market planning and financial planning and each of the planning process should be undergone with extensive research and analysis. Business Planning is a rigorous process which has numerous things lies under its jurisdiction and each and every aspect is important for the company in particular (School, 2007). It requires having a perfect research skill in particular ...

Business Plan

Business Plan

Executive Summary

The current business plan is aimed at receiving a loan from a bank. The main objective of this business plan is to show the sustainability of a small car wash business to bankers. There were multiple data sources analyzed to make conclusions about the market of car wash stations. Funny Drops is a new car washing business offering combined car washing services in Camperdown NSW 2050. This business plan analyzes sustainability of this new car washing business based on SWOT and Porter’s Five Forces analyses. Also, a strategy to gain competitive advantage was proposed.
Key words: business, car was industry, ...

Executive summary 2

Problem 2
SWOT ANALYSIS 3
Background 4
Discussion of findings 5
Conclusion 5

References 6

This paper from its onset is construed towards the analysis of Washington and the investment potential within the region. Accordingly, the paper is directed towards the analysis of the tourism sector coupled with the immense potential that may be evidenced within the region. Accordingly, through a steadfast analysis of the region, a proper path of operation will be evidenced. As such the creation of a proper way out, the formidable mandate of operation will be laid out.
Executive summary
Washington’s resort marketing ...

- The importance of involving a community in supporting local entrepreneurs
Community is the source of consumers for local entrepreneurs and their involvement in any business transaction has a lot of significance in today’s growing economy. Local entrepreneurs are recognized as the main contributors to the economic development, general wealth and welfare of economies and sources of employment for community members. Involvement of a community helps in creating a positive business environment that is essential for economic development. In addition, community involvement in local entrepreneur assists in creating cultural awareness that promotes celebration of the value brought by local businesses. The ...

Yanelisa Reyes

The University of Phoenix
Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take a number of strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The firm should also consider re-branding and migrating perception, address security concerns, and invest in growth through innovation, ...

The University of Phoenix

Global Corporate Strategy for Microsoft Corporation
Executive Summary
After careful analysis of diversification events in the industry over the past ten years as well as an internal analysis of the company’s relevant strengths and advantages it is recommended that Microsoft take two strategic actions. The first is to increase presence in the Software-as-a-Service market globally with head-to-head competition with CA, Inc, a strong niche competitor in IT Management software market in the United States. The second is to manufacture a mobile handset device to gain control of the value chain in the SmartPhone market, first domestically (United States) then ...

Every business starts with a plan. A business plan is a written statement of business goals, reasons why they are believed to be attainable and the methods which shall be used to achieve these goals.it is a main decision making tool. Contents of a business plan are determined by goals of the business and differ from one business to another depending on the needs (Pinson, 2005). A business plan tries to identify strengths and weaknesses, resources, activities and all other factors relating to that business. It lists all financial liabilities and legal concerns that might affect investors.

Several factors operating in the internal ...

INTRODUCTION:

Marketing Strategies help to develop a good fit between business goals, expertise, competencies, available resources and varying opportunities of the market. To examine the action plan and marketing strategies of FMCG, Nestle India is selected, a multinational company which has internationalized its operations and become the world leader in the industry.
Nestle India Ltd., a subsidiary of Nestle Switzerland, is one of the largest companies in FMCG sector that provides and manufactures world class food, beverages, confectionery, prepared dishes, chocolates. Nestle India started its business in 1961 by setting up its first factory at Moga in Punjab, which has now turned ...

Abstract

This marketing plan for Coca- Cola Ghana has been created to create a new strategic direction for the company in Ghana in terms of localizing operations and communications.
With a firm grip on the Ghana market the intent is to further establish the business in this emerging region which has loads of potential for growth.
Even though Coke has a considerable operational presence the firm has experienced greater than anticipated low demand for its products, and research as shown that the target market of young and adult consumers are more geared towards health based drinks.
With the advent of a ...

Executive summary

Sustainable marketing plan of O2 mobile United Kingdom is mainly intended to meet its objectives. The company in charge of this project is called Telefonica. This is a telecommunications ' company that deals with financial and internet service provision in the UK. The objectives of this marketing plan include supporting of the youthful and the young individuals in the society in developing skills for life that can lead to the development of projects across UK communities that are linked to the mobile industry. The marketing is meant to result to an increase in eco-rating score of the company in terms ...

Some commentators have taken the position that risk management is actually more important than revenue management in the hospitality industry (Nand, 2011). Accordingly, this report prepares a risk management strategy for a small, boutique hotel in order to address this outstanding need. The business at present has a generalized risk management strategy, primarily concerned with immediate economic business risks. This approach is not as effective as it could be because it is primarily reactive to present crises rather than attempting to predict issues that could arise and prepare solutions in advance. Furthermore, the time period considered within this generalized approach goes no ...

The analysis provided is based on several research papers and journals to study the procedure to host a she in Vancouver. Vancouver has many fashion brands that are famous as well as costly. There are some top brands in the Vancouver that have a major position in the market. To host a global brand show it is important to attract all the brands from all the markets. It is important to grab brands from all the markets to make the show get a global success. Luxury brands are popular in Vancouver but it is also needed to get the normal brands to attract ...

EXECUTIVE SUMMARY

The report is based on the Mainland Cheese brand and Company. Given that it is a consumer company greatly impacting on the lives of numerous individuals, it serves as a very basic example. Other related companies especially in the consumer sector can adopt similar trends. The report has analyzed the basic setting of the Mainland Cheese. The business environment, both internal and external, regarding the company has also been analyzed. The Mainland Cheese brand company is successful in numerous aspects. It mainly deals with cheese and other milk related products in the market. The analysis of the business environment of the ...

1.0 Executive Summary
The majority of transporting companies optimize their clients with competitive rates, shorter transport durations, protection of goods, and convenience delivery. Nelson Transport SA shares its objectives many of its competing transport with the aforementioned criteria. Nelson Transport SA specializes in the transport of letters and furniture throughout Switzerland, but currently letter courier is the dominant service. Nelson prefers to stay streamlined with courier and trucking as they find these realms more profitable and better potential for business growth in the transporting industry. Nelson is expanding its vehicular capacity to suit the needs of customer orders, ...

Business Plan

List of Tables and Figures 2
Company & Services Description 3
1.1. Company Overview: 3
1.2. Vision 3
1.3. Mission 3
1.4. Services: 3

Marketing Plan 5

2.1. Market Analysis: 5
2.1.1. Target Market & Industry Growth 5
2.1.2. Market Gap 6
2.1.3. Target Market & Industry Forecast 6
2.1.4. Porters’ Five Force Model: 7
2.1.5. SWOT Analysis 7
2.2. Marketing Mix Strategy 8
2.4.1 Product Strategy: Expand Market Share 8
2.4.2 Pricing Strategy: Leader pricing 8
2.4.3 Place Strategy: Zero Level Channel 9
2.4.4 Promotion Strategy: 9

References 11

List of ...

24.11.2014

Beverage Marketing Plan: The Coca Cola Company

Introduction
A marketing strategy is typically considered successful if it produces the right product and delivers it to the right customers, at an appropriate time and price, and Coca Cola has strived to deliver these aims through strategic marketing. Known as the world’s largest beverage company, the Coca Cola Company has strived to satisfy its consumers by selling more than five hundred brands in more than two hundred countries worldwide (“Coca-Cola At A Glance: KO101 Video and Infographic.”). The company’s flagship product is Coca Cola, more commonly known as Coke, which was first introduced in ...

Business Plan – Café Laura

Executive Summary
The current business plan is for Laura Café Shop. Laura fast moving foods café shop will focus on providing daily necessity for local coffee, chips, fruits, chicken, blended juice, tea and soda enthusiasts among many others with a place to relax and think about ways of overcoming life stresses. Nevertheless, the café will offer people a comfortable place to meet friends, share meaning and read books. With the growing need for fast moving foods as mentioned in the list above, Laura café will take advantage of Outlet Shopping Center with a focus to build main ...

Organizational Structure3

Industry: Competitive Advantage and Differentiation..4

Past Performance of Cesim-Mobile Inc.5

Current Conditions- SWOT Analysis.6
Significant Issues6
Strategic Plan7
Advertising.8
Consumer promotion..9
Sales force expenses...9

Public relations9

Service Delivery..9
Other..10
Conclusion..10

Executive Summary

The report centers on Cesim-Mobile Inc. The company is a leading a major player in mobile production. It aims at achieving competitive advantage over and above what its competitors enjoy in the marketplace. This report is a strategic business plan covering an examination of the organizational structure, strategic plan and the analysis of the situation that the company has been through. The situation analysis covers the periodic performance of the company. On ...

Marketing Plan

Learning Planet Online is a small business in New Zealand, which specializes at training and providing soft skills to business employees so as to improve both their abilities and capabilities. This marketing plan is aimed at making Company’s service not only locally popular but also creating a global market with mass consumers. This can be done by first securing New Zealand market, then expanding the market nationally by at least having an average more than 100 users online at any time, and later aiming globally at Europeans and North Americans employees.
In our marketing plan, we will include 4 ...

Business Plan for ‘Gizelique’ Fashion Brand

1. EXECUTIVE SUMMARY
The world of fashion has gone through a number transformation since the time of inception. There are different designs of clothes, handbags, shoes and a number of accessories that have dominated the fashion world. Many people are today turning into fashion trends as a chosen way of life. No one wants to be left behind as far as having a fashion is concerned. Market analysts have predicted that in the coming few years there will be a turnaround in the fashion industry. The turnaround will be because of the many people seeking to fashion designs. It is against this background ...

Business Plan

INTRODUCTION
Fairyhouse is a premium Race Course that is situated in County Meath, and it is located 15 minute drive from the airport and 20 minutes from the Dublin city center. This race course is one of the most significant thoroughbred horsing venues in County Meath. This race course is considered as the home of the Irish Grand National, and the first steeplechase was held in this racecourse. There are nearby hotels and guest houses that are important form of business support to the race course. The race course is acquired on a 10 years lease which contains a five year ...

Marketing strategy

Introduction
The competitive fashion industry requires effective marketing strategies. Manolo blahnik unique fashionable outfits portray a unique and astounding creativity. Developing an effective plan to facilitate diversification of the brand can be credited by the consequential increase in other industries interest in promoting and producing competitive brands. The success depicted in the local market can be reflected in other competitive areas such as Bangkok and Thailand. The global dynamic competition in the fashion market requires the entailed firm to enact strategic plans to earn a piece of the market share. Reputation developed based on the brand manolo blahnik is referenced ...

Business Plan

Executive Summary
Conrad Bakers is a new company located in California planning to produce and sell Naturally Pita Crackers. The Naturally Pita Crackers is an organic thin, crisp, and flavorful crackers made of low sodium with zero saturated fats. It a family owned company that will be well known for that represents quality, health, and indulgence, into successful new product introductions in the highly competitive snack food market. The target market of the company is women with an annual household income higher than $ 50,000. The company will conduct its distribution through existing retail channels and regular distributors.

Product
...

Introduction

McDonalds Corporation is a multinational company founded in 1940 in Oak Brook, Illinois that operates McDonald’s restaurants. The company operates in 117 countries, in the United States, Europe, the Asia Pacific, the Middle East, and Africa with over 27,000 franchised restaurants and over 6,000 company-owned restaurants. Its products are known worldwide, from hamburgers and cheeseburgers, Big Mac, Quarter Pounder with cheese, Filet-O-Fish, chicken sandwiches, chicken McNuggets, french fries, salads, shakes, desserts, sundaes, even pies, cookies, coffee and other beverages. McDonald’s offers meals for breakfast, lunch, dinner and snacks. McDonald’s mission statement as found in their ...

Introduction

The music industry loosely known as the recording industry is comprised of individuals and entities that create and sell music to make money. The music industry has in the past decade changed significantly because of the growth experienced in the internet and digitization. Due to these changes, traditional business models and existing value chains have been disrupted. It is important to determine the effects these changes have had on the music industry. This is necessary especially if one hopes to start a business in the music industry. Consequently, a situational is necessary in order to stay abreast with the industry dynamics ...

Executive Summary

With upwards of $48,077 in 2012 revenues and more than $862 in operating profits during the same period, Amazon.com is easily a major player in the online retail industry. The company’s internet operations, coupled by the wide range of products gives Amazon.com a critical advantage in the industry. Amazon.com caters for four separate markets including sellers, content creators, enterprises and final consumers through its retail websites, which are designed to have technical capacity to handle millions. In addition, the company’s extensive online infrastructure and immense R&D resources give it a particular advantage in facilitating the Kindle product extension.
...

Business Plan for Kings Java Coffee House

Business Plan

Kings Java Coffee House
Telephone
Fax
- E-Mail

Executive Summary

Kings Java Coffee House has identified a suitable market and is resolute on becoming the coffee lovers point. A place that will be comfortable for everyone as they prepare for the day or sit down to wish away the stresses of life or even chat with friends over a cup of coffee. There is a growing demand for high quality coffee at a comfy place with great services. The proximity of the Kings Java Coffee House to a campus will help in capitalizing on this huge number of customers. The best ...

The company, Brooks Sports, Inc. came into being by, Morris Goldenberg, in 1914. SWOT analysis is the acronym of Strengths, weaknesses, opportunities and Threats (David, 1995). SWOT analysis is used to analyse the external and internal environment of the organization (Daft, and Marcic, 2006).

STRENGTHS

The company has been providing high quality sports stuff for both, men and women, including, shoes, soccer and running wear, balls and other related items. So, offering a range of products is one of the strengths that have helped Brooks Sports to be successful over the years. The company has been operating in more than 40 ...

Business Model

BMW US manufacturing company is a vehicle assembly plant based in South Carolina in Spartanburg. It is the only production facility for BMW in the United States. This paper seeks to explain the business model of the BMW US manufacturing company. It will explain in detail the value proposition of the company, the market segment in which it operates, its value chain structure, revenue generation margins and its competitive strategy. The paper will also undertake to conduct an environmental analysis of the company using the SWOT analysis.

Despite the economic hardships that have been experienced in the past few years, ...

Executive Summary

Tollgate Group is a holding company that manages real estate access and specializes in the provision of professional real estate services. Primarily, areas of specialization include property valuation, property development, property management services, and agency services. The company offers a menu of other real estate services to realtors and their customers. Tollgate group offers wide access to other real estate properties and is committed to identifying the most competitive products for its customers. Marian Billings and Shoe Collymore founded the company. Both founders have over 15 years of experience in the real estate market. Marian Billings was born in a real estate ...

Introduction

An important thing to note about the hospitality and tourism industry is the fact that it is one of the most versatile sectors which is subject to change based on the environment in which it is founded. This is based on the fact that unlike many other industries across the world, the hospitality industry is highly affected by changes as a result of the internal and external factors that influence and affect its existence; this is based on the fact that the industry is characterized by highly perishable products and services, this means that it is mainly based on the ...

Essay

The Tangalooma Resort is located at Moreton Island in Queensland, Australia (Tangalooma Resort). They have an event area where conferences, team building exercises, day cruises, and overnight functions and weddings can take place (Tangalooma Resort). The event area is an important part of a resort, as the functions held in the area form a large part of the resorts income. Moreover, the appeal of a function or an event, whether official or private, is enhanced when it is conducted in a pleasant atmosphere. Thus, this paper conducts a situational analysis of the event area in the Tangalooma Resort by using evidential internal, customer, and ...