Marketing plan
On the other hand, below the line marketing approach, as per Weetman (90) denotes a more customer-centric approach towards marketing or sustaining information relay. Hence, from the evaluation of Nikes approach in the sponsorship tactic towards Kent, a public relations approach is pivotal. The public relations approach focuses on setting up tents within the university and close to the public community. The public relations campaign focuses on ensuring that the public can evaluate the diverse information on the sponsorship deal and analyzes the various products available. Most fundamentally, the public relations campaign will sustain a more emphatic comprehension of the discounted prices ...