Executive Summary
With upwards of $48,077 in 2012 revenues and more than $862 in operating profits during the same period, Amazon.com is easily a major player in the online retail industry. The company’s internet operations, coupled by the wide range of products gives Amazon.com a critical advantage in the industry. Amazon.com caters for four separate markets including sellers, content creators, enterprises and final consumers through its retail websites, which are designed to have technical capacity to handle millions. In addition, the company’s extensive online infrastructure and immense R&D resources give it a particular advantage in facilitating the Kindle product extension.
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