Question 1
The pub business in the United Kingdom has witnessed significant growth in the recent years. This growth is associated with the increased sales and profitability of the business. Most businesses attribute their success to their market segments as it contributes to increased sales. Selecting the best market segment is essential in realizing success or failure to an establishment due to the customer base. Appreciating success in business requires proper segmentation and management towards segmentation benefits. The benefits of segmentation can only be realized once a complete study of the business needs is conducted. This is consistent with the notion that ...