Bombardier, an aerospace company has been postponing the launch of a new commercial aircraft to the market. The product will be targeting regional airlines in the market of 100-150 seats market. Investors and other stakeholders are questioning the company’s continued delay in launching CSeries. Some of the problem has been attributed to problems with leadership senior leadership positions which lack stability. Bombardier has not been able to launch the new product on time and may therefore lag behind competition in the commercial jet segment.
External environment analysis
Following the September 11th event, many people were reluctant to travel. In order to rebuild ...