Introduction
The size of the market has something to do with every business involved with that market. The European Civil Aviation Industry, for example, is the second largest civil aviation market in the world, next to the United States. Among the biggest players in the European Civil Aviation Industry were Air France and KLM Royal Dutch Airlines. The former occupies about 8 percent while the latter occupies about 4 percent of the entire European Civil Aviation market. In 2003, these two big players officially announced their plans to merge, which would theoretically make their combined market share somewhere around 12 ...