The five force analysis is key in establishing the competitive environment of any business entity. In this case, this analytical tool will help in shedding light on the nature of the business environment that China Airlines finds itself in-the airline industry.
Threats from existing competition within the industry: The China Airlines has in the recent past faced completion from various existing airlines within its regional airline industry. Taiwanese airlines (Eva airways) and Chinese Low-cost based carriers have over the years offered substantial competition to the China Airlines. The competition has made the airlines review its business model in order ...