Airtran Case Studies Samples For Students

Introduction

Southwest Airlines was launched with an aim of offering cheap, reliable and friendly flights to different destinations around the U.S. The company’s objective is to connect people to their crucial lives (About Southwest n. p.). Importantly, Southwest Airlines has grown to be one of the largest airline companies offering domestic flights in the United States. The acquisition of AirTran is a strategy that aims at expanding Southwest both in assets and international flights.
This paper analyzes the market position of Southwest by answering questions on the company’s culture, values, opportunities, challenges and acquisition of AirTran.

SWOT analysis of Southwest Airline

SWOT analysis ...

1.0 Introduction
Operating in a constantly changing business environment is a challenging task. Therefore, those organizations are most likely to develop and expand that take strategic initiative and avail opportunities available to them. However, the expansion could be international or regional where decision is made on the basis of target market and competing regions. This paper overviews case of Southwest Airline and proposes a marketing plan for expansion in a new market.
2.0 Overview of South West Airlines
South West Airlines is one of the largest low-cost airline in the world. The airline was founded on 1967 by Rollin ...

Industry factors

The company enjoyed prosperity in 2001 and 2003. In fact, it took advantage of the situations of other Airlines in U.S due to September 11 attack. The competitors began to recapture the market by lowering prices. Due to the changes, JetBlue was affected by low fares implemented by Delta and United Airlines. In 2003, JetBlue focused on busiest routes by launching new flight routes. The competitors entered the market and lowered its prices and at the same time increasing capacity. Delta and AirTran responded JetBlue flights from Atlanta to Los Angeles aggressively. This move forced JetBlue to withdraw its ...

Question 1

The human aspect of business refers to the managers, customers and employees of a company. Managers are responsible for carrying out some duties and roles in the functional areas of the organization, customers create demand for the goods and services offered by the organization, and employees ensure effective delivery of service to meet the specific needs of customers. For service firms, labor relations are an integral part of service delivery and operational efficiency. The dynamism and complexities of doing business in the contemporary business world pushes companies to seek competitive advantage through various strategies. For South West Airlines, keeping a work ...

Introduction

Executive Summary
Southwest Airlines is an airline company headquartered in Dallas, Texas. The company has been in operation since 1971. It is the leading local airline in the US. Analysed as per the porter’s five forces model, Southwest Airlines has a good chance of weathering competition from market entrants due to its unique approach to business as Simple, Fun and Profitable. The general external environment presents increased population and therefore higher market, better and supportive technologies, non-bureaucratic political and legal environment among other aspects advantageous to the growth of the company. The main weaknesses for the company are ...

Introduction

Southwest Airlines, a company incorporated in March 15, 1967 by Herb Kelleher and Rollin King, is a very competitive airline company, headquartered in Dallas, Texas. It piloted the idea of a “no frills” airline, which meant a reduction in ticket costs for consumers and the removal of unnecessary expenses by the company. This meant using a single type of plane (the Boeing 737) for all the short routes that Southwest serviced. This move proved to be the company’s ace, with just one type of aircraft boosting the company’s efficiency while bringing down its maintenance costs.

Currently, the company services 64 cities in ...