Perry Cars Limited (PCL)
Perry Cars Limited (PCL) plans to undertake a market research to determine whether a new venture will be profitable and to guide company strategy for the new business. The company intends to buy Wonder Car Hire (WCH) from its proprietor. WCH is a car hire business which has been operating profitably. David, the owner of PCL is considering an expansion into the car hire market. By conducting proper market research, David will be able to make an informed decision on whether to invest in WCH or not.
Market research is an instrument available to businesses especially potential investors. It provides information on ...