Abstract
This paper analyses Corporate Strategy approaches employed by Dyson-a home appliances manufacturing company based in the United Kingdom. It presents an analysis of the advantages and disadvantages that in turn influence its competitiveness in the home appliances manufacturing industry on a global scale. Subsequently, the discussion analyses the position of Dyson in comparison to competitors in the market. An evaluation of PESTEL and Potter’s Five Forces is presented with regard to the strengths, weaknesses, opportunities and threats that Dyson faces given the current economic setting in the world. Later, the discussion presents suggestions for strategy implementation that can be ...