Athletes Case Studies Samples For Students

The case is about New Balance Athletic Shoe Inc. and how they are planning to increase their efficiency and quality in their operation processes through the implementation of lean manufacturing. At this same period, two of the leading shoe producers Reebok and Adidas have merged hence New Balance needs to focus on ways to counter this move in order to sell effectively.

New Balance was founded in the year 1906 in Boston by William J. Riley, and it was formerly known as New Balance Arch. William was a 33-year old British, who dedicated himself to help people with feet ...

EXECUTIVE SUMMARY

Protecting the House of Under Armour
Patrick Kraft and Jason W. Lee’s article “Protecting the House of Under Armour” tells the story of a “young and up-and-coming” brand (2009, p. 112), Under Armour, who has become the leader of performance apparel, with an uncontested 75% market share, by applying innovative and efficient marketing strategies. Competing against globally renown brands such as Nike and Adidas, the mission of Under Armour, to become a reputable brand in the sportswear market was not an easy one, yet the company succeeded in making its products highly appreciated by athletes around the world, positioning ...

Under Armour’s experience in using celebrity endorsement for enhancing one brand’s value is eloquent and it may be utilized as a “best practice” model. While it is true that Kevin Plank, the CEO of Under Armour, used the advantage of knowing several athletes before launching his business (the T-shirt that stayed dry during on-field games) and he initially based his business on a word-of mouth strategy, he soon began to be aware of the advantages of investing into celebrity endorsement. With small steps, he approached football or basketball players, proposing various deals in order to determine them to wear ...

Introduction

Identification of talent in athletes is challenging, but important, because it can lead to the potential for understanding the lifelong development of athletes who compete for prolonged periods of time. In analyzing these conditions it is evident that there is a benefit to understanding the underlying principles associated with lifelong development. This demonstrates the fact that “it takes eight to twelve years of training for a talented athlete to reach elite level” (Balyi 2001, p. 1). Understanding the physical and mental conditions under which athletic talent can thrive is essential in developing a commitment to these priorities and their ...

Introduction

The entrance in the sport apparel and footwear arena of Under Armour, a relatively young sports brand followed its founder, Kevin Plank’s mission to provide athletes with fabrics that would prevent the accumulation of sweat, allowing them to focus on their games. This is still the company’s mission today: “Our mission. To make all athletes better through passion, design and relentless pursuit of innovation” (Thompson 53; Under Armour official website). Mission statements should answer the question why the company exists, it should be short, memorable, inspiring, market focused, indicate what the company wants to be remembered for ...

Abstract

In the current global economies, organizations aim at achieving competitive advantage given the intensified competition in the global market. This can be related to the story of Under Armor Inc from 1996, where the founder Kevin Plank aimed at making superior T-shirts. The idea originated from the fact that he was a former student and football player in University of Maryland.

Under Armor Strategic Management

In the current global economies, organizations aim at achieving competitive advantage given the intensified competition in the global market. This can be related to the story of Under Armor Inc from 1996, where the founder Kevin Plank aimed at ...

Women athletes and coaches have long discussed the impact of the menstrual cycle on athletic performance. Most female athletes seek for peak performance. In this regard, understanding the possible influence of menstruation and hormonal fluctuations on endurance is crucial while composing a plan for an athlete.

Question 1

The choice of the issue is dictated by its necessity to examine more details such as the effects during different age and performance levels. This very study intends to establish the menstrual impact during the prolonged exercise performance, which depends on the menstrual phase. In general, the cycle includes the follicular and luteal ...

Introduction

Lululemon Athletica, Inc. is a leading designer as well as retailer of top-end yoga and sports apparel. The company was established by Chip Wilson in 1998 in Vancouver and has been operating mostly in New Zealand, Australia, and North America. Wilson created Lululemon Athletica, Inc. to address the unique preferences as well as needs of women, but later the management decided to increase its market target. As a result, the company started designing and retailing yoga and athletic apparel for the female youths and men. The company reaches out its potential customers through instructors and yoga studios. It is ...

Negative Impact on Brand when using Athletes as Brand Ambassadors

The utilization of athletes by a brand to connect with the target market is with regards to the combination of the athlete’s skills in the sports, personality and the power to connect from an emotional standpoint.
When done right it gives the brand great leverage to operate on a profitable level in terms of sales and brand equity, however, if a controversy erupts, it affects the brands reputation, given that most brand ambassador campaigns are based around the character of the athlete.
Lance Armstrong is a classic example of an athlete’s negative activities impacting the brands reputation, ...

• Client’s BMI

BMI = 24.4

BMI of the client is normal as it falls in between the category of normal weight.

• Client’s BMR
BMR = 10 x weight (kg) + 6.25 x height (cm) – 5 x age (years) + 5
BMR = 1700.25
The minimum number of calories needed by the client to keep his body functioning are 1700.25.

• Client’s target heart rate at 60% and 80% using the Karvonen formula

Minimum Training Heart Rate:
220 – 55 (Age) = 165
165 – 80 (Resting Heart Rate) = 85
85 x 0.60 (Minimum Intensity) + 80 (Resting Heart Rate) = 131 beats per minute

Maximum Training Heart Rate:

220 – 55 (Age) = 165
165 – 80 (Resting Heart Rate) = 85
85 x 0.80 (Maximum Intensity) + 80 (Resting Heart Rate) = 148 beats per minute

The training heart rate region of the client lies in from 131 to 148.

Rationale for Testing
...

In this case, the diagnosis process was totally wring due to the general assumption made by the care provider and the primary care doctor that the patient being an athlete could not in any way have such a serious problem as a clot. The diagnosis was made from an assumption-based view and there was no effort whatsoever to link the illness presented or the symptoms to the patient’s history to order any forms of diagnostic tests. In most cases, care providers do assume that athletes such as this patient regarded as an avid runner are less likely to ...

Executive Summary

The athletes industry is highly competitive and unpredictable for organizations that venture. As such, the industry has been dominated by companies such as Adidas and Nike. Accordingly, the aforesaid companies that have sustained market dominance have controlled the sports apparel and footwear sector for decades. As well, the market dominance by the various companies has been as a result of clear comprehension of the market of operation. Nonetheless, Under Amour has emerged as a formidable force within the athletes industry. As a new company with less than 30 years of experience, the organization has been growing tremendously. Accordingly, the tremendous growth of ...

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English

Introduction
New Balance is a privately held athletic footwear and apparel manufacturer in the US. Based in Boston, New Balance was founded in 1906, and is the only major company manufacturing its products in the US and labeling them as “Made in the USA.” The company has 200 stores across the globe and operates through five factories in the US and one in UK. The company is private and is not obliged to commit towards its employees or the society as a whole. But that is not the case. The best demonstration of commitment was during the recession of 2007-2009, ...

Track and field events are among the individual sports whereby individual effort is more important than the team strategy in winning the event. Team work on the other hand is quite important since when people work together, they tend to gain more as opposed to individual effort (John, 2007). This is well attributed to Kenyan athletes who in most cases employ team work in this individualized event to scoop top medals more so in 3000 m steeple chase, whereby they are seen to encourage one another and more so working as a team through out the race.

Reward system can ...

Introduction, Mission, and Vision

Nike is an American multinational company that deals in sportswear and sports equipment of all kinds. The company designs, develops, manufactures, conducts, and sells all its wears in approved stores (Wedekind, 2008). In particular, the firm deals in costumes including footwear, shirts, shorts, and balls among other equipment. The headquarters of Nike are located in Oregon in the metropolitan area of Portland.
The reason, which made me choose to discuss Nike is that it is one of the largest sports companies in the world. As a matter of fact, the company has one rival at the top of the ...

Management Leadership

1. What is framing? Name 2 leaders who have utilized it effectively in casting a vision.
Many a time leaders forget to communicate to the team members the goal of an initiative in a clear and compelling way. Framing is the competency of the leader to make others understand the outcome of a situation or project so that the entire team can take effective action. For example, Jack Welch was able to communicate the business goals of its leadership as well as other stakeholders properly and it resulted in a huge success of GE during his tenure as the CEO. Mahatma Gandhi was ...

In past two weeks the athletic fraternity in the country has witnessed unbearable scandal in one of its most famous arena of basketball, when Rutgers University committed a series of actions that seem unprofessional and unattractive both to the public, the media and other learning institution.
The university have gone to the depth of firing the head coach of the university’s basketball team, coach Mike rice over claims of his abusive behavior to players, it has also forced the resignation of the athletic director, Tim Pernetti and also gone to the extent of kicking out its general counsel a ...

The current paper is committed to the analysis of Lululemon athletica. When conducting this analysis, a conclusive situational analysis of the organization is made. To help analyze both the internal and external environments of the organization, its SWOT analysis is undertaken using the information presented in the case study. This then leads to the development of the problem statement, and available alternatives. The paper ends with a recommendation where the author suggests the best alternative as well as the best plan of implementation.
Headed by Chip Wilson, Lululemon athletica was founded in 1998 by a group of athletes. Since its inception ...

Li Ning is the leading player in the sports footwear and apparel industry in China. The company was founded by Li Ning, a successful Chinese athlete who won many medals at prestigious sports including three gold medals at 1984 Olympics. The legacy of the company is to support sports spirit. The company has about 50% of the market share in China. Its main competitors are industry giants such as Nike and Adidas. They also face strong competition from local brands such as Anta.
The company has made efforts to establish Li Ning as an international brand and it is one ...

Environmental Scan

Under Armour is a sporting apparel manufacturer and wholesaler for women, men and youth. Their products feature special moisture-wick fabrics engineered in a diverse range of styles and designs for the performance athlete in any climate and at any age. Under Armour's products are worn by athletes at all levels including professional as well as consumers living active lifestyles. In 2015, Under Armour grew approximately 20% in revenues from year prior, generating global revenues of $4..9 billion and maintaining an operating income of $503 million.(Mann 2016) The majority of its net revenues are generated from wholesale sales of ...

It is important for an institution for higher education to conduct preliminary observations and surveys prior to developing a strategic plan in order to determine the areas, or departments that require some change, and those department or areas that are operating, and functioning properly. These initial observations allow the researchers and decision makers to make educated decisions to solve problems and improve overall results (Girden & Kabacoff, 2011). This paper will layout a strategic plan for Spring Valley University (SVU).

History

SVU is a public institution for higher education located in Spring Valley, New York. SVU educates about 6500 undergraduate students ...

Once the framework of the crisis communication plan and been drafted, vetted, and chosen; the next step is to decide on an appropriate theory or crisis management that will be put into effect by the communications plan. As an automaker, in a highly competitive market yet with a strong brand known across the globe, it should be clear that Volkswagen is particularly tied to their public image. In other words, Volkswagen is concerned with the “perceptions of” itself “as a communicative entity that are shared by an audience” (Benoit & Hanczor, 1994). That audience being not only the car-buying public ...

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Five Key Elements Of Lululemon’s Strategy
There are five key elements of Lululemon’s strategy, which includes the following;
International Expansion: The primary strategic objective of Lululemon was to double its size in the United States by adding new stores in order to strengthen its presence while tapping the new geographical markets in Canada and North America.
Increased Brand Awareness: In order to enhance the brand awareness among people, Lululemon leveraged the marketing by opening up a new store with aggressive grass-roots marketing approach, which specifically exploits brand ambassadors such as yoga instructors and ...

Under Armour has managed to increase its competitive edge by incorporating a variety marketing strategies for the realization of sports accessories and performance apparel. The company ensured that most of its athletes get the appropriate facilities and training to enhance their design and passion for sporting activities. They set up initiative or programs that allow the athletes to engage in innovative sporting activities. The company established a strategy that advocated for the marketing, distribution and development of the branded footwear, performance apparel and accessories for both genders. The marketing strategy is among the substantial Under Armour’s competitive force ...

This paper is going to present a discussion on Nike’s main officers, their compensations and some corporate governance issues that the company is facing.

Nike’s Main Officers

The main officers in Nike include Philip Knight, the chairperson of the Board of Directors; Mark Parker, the President, CEO, and a member of the Executive Committee; Donald Blair, the Executive Vice President and also the Chief Financial Officer; Trevor Edwards, President of Nike Inc. Brand; Jeanne Jackson, President, product and Merchandising; Erick Sprunk, the Chief Operating Officer (Nike Inc., 2014).

Brief Description Officers

Philip Knight
Knight is Nike’s Chairman of the Board of Directors. He moved ...

- (a) Identify and briefly describe 3 consequences of Title IX that were positive.
The first positive consequence of Title IX is that Girls and women’s teams have had access to equitable facilities, equipment and uniforms. Before the Title IX laws and regulations come to being in 1972 women and girls were facing some many challenges including discrimination against when allocating resources. The fact that there were few women and girls in sports before 1972 meant that women and girls were not interested in sports. Even though there were at least some women and girls who participated in ...

Introduction

Nike is the world’s main supplier of the athletic shoes and attire and is multi-billion dollar corporation. The company was established in 1972 by Philip Knight and since then it is been successfully supplying the athletic shoes and other sports equipment across the globe. In the year 2009, Nike reaped a remarkable profit of US$ 19.2 billion with selling the products in over 140 countries and contracted with 700 factories in more than 40 countries across the globe. Yearly revenue of $19.2 billion (Hill, 2009). The company employs more than 750,000 – the largest in the supply chain. However, ...

Instititution:

The Under ArmourCompany began in 1996 by Kevin Plank, who played football with the University of Maryland College. The Under Armour performance apparel consist of footwear, accessories gear, made to keep athletes players cool, dry, and light throughout the course of a game, practice and workout.
There are several factors that affect business such as adjusting people choices or demoting the need for workout gear and other items. As people make more money, they can purchase items that he or she always wanted, such as special material or electronics devices. These are regular product that a normal family needs, but ...

Competitive Forces

Competitive forces that are in the Sporting and Athletic Goods Industry are; Rivalry among the competing firms, there is a lot of scrambles for the customers. Calloway Golf, Nike, Puma, Adidas-Reebok and Fila, are rival companies. Firms are looking to lower their prices, improve on the quality, and improving on how they respond to market changes. Firms are responding to market changes by developing new styles and models and availing the products directly to the retailers. There is a prospect of evolution of substitute products and services in the business. This situation occurs when companies from other industry try to enter ...

Question 1

Mercury is indeed an appropriate acquisition target for AGI because of several reasons. First, the acquisition of Mercury could actually financially improve both companies. Acquiring Mercury would double the revenue of AGI. In spite of the fact that the financial performance of Mercury has been relatively disappointing, the company did however experience a 20% top line growth in the year 2006.
Unfortunately, the two companies have been exhibiting disappointing profitability. This can be attributed to their prices concessions to the industry’s big retailers and also to a women’s line that was quite unsuccessful.
Therefore, the profitability of ...

Introduction

In 1996 Phoenix Television started as a medium broadcast channel. Born in Hong Kong, where entertainment is the main focus, the network found it difficult to compete with local media conglomerates such as TVB and PEAR; these channels had already gained the most of the market share in Hong Kong. Thus, Phoenix switched their focus and redirected the target audience to Mainland China.
While Phoenix corporate owner’s Murdoch centers their broadcast focus on entertainment, Liu ChangLe centered its broadcast focus on the broadcast news, which can be seen as a high risk. A survey conducted by the television station, ...

Customer Inserts His/ Her Name

Customer Inserts Tutor’s Name
(28.1.2012)

a) Among the major signs of pneumonia are persistent coughs with sputum, fever and chest pains during inhalation, shortness of breath and headaches (Schiffman, 2012). In the case provided, Evelyn had the exact signs and symptoms as the ones that cause pneumonia and is therefore, suffering from pneumonia.
b) The history of the patient in the case study and the tests done indicate that the pneumonia Evelyn is suffering from is viral pneumonia. The history of the disease, over a month of experiencing symptoms of fever, headache and persistent cough indicate the patient is ...