As mentioned in the case, HubSpot believes that the rules of marketing have changed. However, I would be of the opinion that the rules of marketing have “evolved”. With the emergence of technology and the increasing presence of internet or Web 2.0, there is strong increased competition among different channels of media to attract the attention of consumers as a platform to get information. According to a recent research conducted by Forrester Research in 2012, the average consumer of internet in the U.S. spends as much time on the internet as he or she watches TV offline.
HubSpot noticed this change ...
B2C Case Studies Samples For Students
3 samples of this type
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B2B means a business selling to another business rather than selling to the end user customer. On the contrary, B2C stands for business selling its products to the end consumer of such product, as opposed to selling it to another business. In B2C terms, the store represents a business that sells its merchandise to local consumers who are the end users of such product. The main distinction between B2B and B2C is probably the number of stakeholders. In B2B marketing strategies, the key aspect is the type of relationship that exists between the vendor’s sales team and the seller himself. ...
Information communication technology has become a very integral and essential part of businesses. This new way of doing business is called Electronic Commerce (E-Commerce). E-commerce means selling and buying of services and products over of internet called World Wide Web (WWW). E-commerce is unavoidable and strategic for organizations since it is the key in finding new revenue sources, reducing costs, expanding into new markets, and also creating business breakaway strategies. Electronic commerce includes trading of stocks, electronic trading, hotel booking, banking and many more. There are several types of electronic commerce but for this case, business to business (B2B) and ...