Strategic management
Baidu.com Inc is a Chinese based search engine that was cofounded by Chinese nationals, Robin Yanhong Li and EricYong Xu. This company was incorporated on January 18, 2000 in the Cayman Islands. Baidu is arguably China’s most popular search engine having far above half the market share of the Chinese market with its main competitor being Google Inc. By 2007, Baidu- commonly referred as China’s Google- dominated the Chinese market with a 60.4% market share which was more than the market share of Google having entered the Chinese market in 2005 (Chao,2008).
The following is a STEEP analysis ...