- Use the value chain and competitive forces models to evaluate the impact of the internet on book publishers and book retail stores such as B& N.
Bargaining Power of Buyers
The bargaining power of buyers is high. The increasing use of the internet has provided the buyers with many alternatives for accessing and buying books. The customers are able to purchase books online and can access them through their smart phones and eReaders. Furthermore, having more online options such as Amazon provides consumers with the availability to select stores that provide lower prices.
Rivalry from Competitive Companies
The major competitor for Barnes and Noble is Amazon. ...