Beverage Industry Case Studies Samples For Students

Introduction

PepsiCo is a worldwide manufacturer, marketer and distributor of beverages and food dealing in many brands. Some of the brands include Tostitos, Mountain Dew, Doritos, Tropicana, Pepsi, and Gatorade among others (Thompson et al., 2012). The brands of the company are sold in many countries around the world. In the year 2009, the company registered the highest sales of beverages in the world having a global market share of 26.5%. PepsiCo is the second largest beverage company in the whole world. The paper analyses the global and U.S alternative beverage industry.

Strategic Issues Confronting PepsiCo and Alternative Beverage Brands

- Decline in sales
The industry that recorded a high ...

Energy drink is among the alternative beverages that have shown rapid growth in the beverage industry in the mid-2000s in the United States. As a response to the declining demand for carbonated soft drinks due to shifting consumer preferences towards beverages like energy drinks, sports drink, bottled water, fruit juices, ready-to-drink tea, vitamin-enhanced beverages, ready-to-drink coffee, and other types of beverages, PepsiCo had relied on these alternative beverages for its sustained growth in mature markets, and prospectively, market expansion for alternative beverages to emerging international markets.
In 2009, PepsiCo led in the beverage industry in most beverage categories other ...

In the current era companies venturing in the beverage industry are facing various impediments in the achievement of quality standards in some of their products. This is due to the complexity of the process of formulating effective strategies which go hand in hand with the client’s demands. This implies that companies have to be creative in crafting their quality plans to ensure they accomplish their organization’s sustainability objectives. This is necessary to ensure that cases of food poisoning and other unwanted substances do not occur in the products. The allegations reported in Belgium regarding the Coca Cola ...

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Intensity of Each Industry Force

Bargaining power of buyers is low to medium because not only consumers have various alternatives in the CSD industry to select from but both the Pepsi and Coke offered multiple offerings to beverage lovers.
The power of suppliers is very high in the cola industry. The number of soft drink bottlers in the United States has greatly reduced from two thousand in 1970 to three hundred by the end of the year 2009. The industry is still dominated by Pepsi and Coca-Cola. These bottlers helped the national beverage brands secure shelf spaces and customer attention. Since there ...

Abstract

This paper intends to evaluate a case study that proposes Nestle with business plan. The case focuses on various essentials such as strategy formulization, SWOT analysis, and Porter’s Five Forces Model to generate insights and develop systematic framework accordingly. However, clear mission and vision is absent, which introduce various ambiguities in plan. Over the years, Nestle faced various environmental challenges that altered decision-makings and corporate earnings. However, the company has some strong competitive advantages and competencies that differentiate their products from competitors. Among these advantages, research and development (R&D) activities is a noticeable investment made by Nestle. The ...

Marketing Plan for Coca Cola plus protein

INTRODUCTION
Coca Cola is one of the biggest players of carbonated and non carbonated soft drink market in the world. It is one of the most valuable and iconic brands in the world; Forbes has listed Coca Cola as the world’s third most valuable brand (World’s Most Valuable Brands, 2014). It is one of those companies that invest heavily in its marketing initiatives. In 2013, the marketing spend of the company stood at $4 billion (Team Trevis, 2014). Coca Cola is a market leader of the soft drinks market and has a brand portfolio that included drinks like ...

Introduction

The analysis of a company can be initiated and done from two different angles known as financial analysis and nonfinancial analysis. However, both of the types of analysis are essential for the investors as well as internal stakeholders of the company (Kamauff, 2010). Most of the times, the analysis would have been performed specifically by the investors to analyze the effectiveness of the financial markets and financial statements, and they are continuously delivering their best to maximize their earnings. Maximization in the earnings is not the attractive behavior and effective sign for an investor, as there are some other dominating ...

Executive Summary

The focus of this report is to conduct the Porter’s Five and PEST analysis of Kraft Foods. This analysis would entail how effectively the internal synergies of the organization can be embedded with the external environment. In essence, 2014 has not been a profitable year for Kraft Foods. The report would inquire the reasons that led to poor performances as newly launched products could not generate any interest among customers. In this regard, the impact of technological innovation at Kraft Foods is under scrutiny in this paper. Since Kraft operates in a cut-throat market, the threat of substitute product is ...

Inniskillin is the brand product of Mr. Roger Provost. Icewine on the other hand is an alcoholic drink, mainly made as dessert and was created when grapes are frozen and pressed whilst in this particular state (Lippincott Williams & Wilkins, 2008). The main ingredients that give rise to this wine are the extracts, acids, and sugar which result in dessert wine when the frozen grapes are pressed (Jones G and Hirasawa J, 2007).
The first production of this iconic product took place in Franconia, Germany. It then went on to be produced in Eiswein, still in Germany but also ...

PEPSI REGENERATION 1990-1993, HARVARD BUSINESS CASE STUDY

PEPSI REGENERATION 1990-1993: HARVARD BUSINESS CASE STUDY
Problem statement

The beverage industry is the most lucrative and active business globally. Innovation and advertisement is what keeps this industry the most active and at each other’s throat. Craig Weatherup, PepsiCo CEO used very many strategies for Pepsi to remain in the market around this period. The competition was extremely high therefore minimizing the sale of their product (Sull, 1996 pp. 1). Furthermore, around the same period, there generated a scare about product tampering when a grocer owner alleged that he removed a syringe out of a bottle before he could sell the ...

Abstract

Reed’s Inc. is a leader in making natural carbonated soft drinks in United States. Brewing drinks in an old-fashioned manner with fresh ingredients gives the company an edge in terms of quality and taste of products. Reed’s Inc. operates in beverages industry under the soft drinks segment. The strategic group it operates in is natural foods segment. Product, distribution channel, communication and improving cost efficiencies are keys to a successful domestic and international marketing strategy for the company.

Reed’s Inc. is a beverages and confections making company. Christopher Chris founded the company in mid 80s and presently serves as ...