Management
Introduction
Technological breakthrough especially in social media has on one hand opened far greater information for collecting information and on the other has made it extremely complex for managers to screen and use the relevant data for marketing and advertisement activities. Social media websites like Facebook and Twitter have immense data and the challenge lies in screening the relevant data. The data available on these websites is far more comprehensive than the data garnered through CRM as it provides a rear view mirror of the consumer to the companies.
The data available in these social media sites can ...