Question 1: How does Boost differentiate its products from those of its competitors?
Boost Juice Company has been sensitive on its products by ensuring that its products are outstanding in a competitive juice market. The first element that is evident in the company is brand equity. The company has selected an outstanding brand name that is attractive to consumers. The name boost may be used to define the role the juice would play in the body of the consumer. It shows that the juice has nutritional value to the consumer. Therefore, the name would play an extremely critical role in attracting consumers to the product (Buttinger & Vallaster, 2008). The name of the company ...