Advertising Category – Brand Brief
Doritos is a popular snack food product. The brand’s products fall under the Consumer Packaged Foods Category. Doritos is a subsidiary of Frito Lay North America Inc. a subsidiary of Pepsi Co. (MarketLine, 2015). Frito Lay North America Inc. produces many popular brands of potato chips. The company who reported over fourteen billion dollars in profits in 2014, began its operations in 1934 selling corn chips (MarketLine, 2015).
Purpose of the Advertising
The purpose of the advertising it to promote the brand image in order to compete in a highly competitive industry. The Doritos ad campaign aims to maintain the consumer perception ...