Brand Loyalty Case Studies Samples For Students

Starbucks to Offer Brand Visa Card,” by Julie Jargon, WSJ, March 24, 2016.

Initiatives Starbucks announced at their recent shareholders’ meeting
In their recent shareholders’ meeting, Starbucks announced several marketing initiatives that would be adopted in a bid to enhance the business’ marketing competitiveness and customer attraction as well as retention.
The company announced the adoption of a new loyalty program by the introduction of a “Branded prepaid Visa card”, by the year end, that would enable the customers using it to earn reward points from the company coffee shops. The new card would be used at any retail outlets that accept such and the points earned would eventually be redeemable in ...

Introduction

PepsiCo is a worldwide manufacturer, marketer and distributor of beverages and food dealing in many brands. Some of the brands include Tostitos, Mountain Dew, Doritos, Tropicana, Pepsi, and Gatorade among others (Thompson et al., 2012). The brands of the company are sold in many countries around the world. In the year 2009, the company registered the highest sales of beverages in the world having a global market share of 26.5%. PepsiCo is the second largest beverage company in the whole world. The paper analyses the global and U.S alternative beverage industry.

Strategic Issues Confronting PepsiCo and Alternative Beverage Brands

- Decline in sales
The industry that recorded a high ...

Introduction

Apple is a US company whose business is the design, development and marketing of personal computers, portable digital music players, media devices, cellular phones and other personal electronic devices. Apple also develops and markets software, software services, networking services and solutions, peripheral equipment, and internet applications. The company is one of the most recognized consumer brands in the world and is poised to become the first trillion dollar company of the world. The Apple brand is so strong that it already commands a very strong brand premium. The base customers of Apple’s products span the entire world, across all demographics. Apple’s products ...

Li-Ning is a leading sportswear brand in the Mainland China and they aspire to be a world's established brand in the sports goods industry. The company has been successful in maintaining and increasing its market share in China while facing strong competition from Nike and Adidas. Direct resources to branding and product research and development for long term well being of the company.

The competitive edge of the company is maintained by its strengths such as; strong distribution channel, R&D, endorsements from major athletes and sponsoring sports events. Their biggest strength is brand loyalty and recognition in the Chinese market. These strengths ...

Introduction

Microsoft is an American multinational that develops, manufactures, licenses, supports and sells computer software, consumer electronics and personal computers. It is best known for Microsoft office. Other products of the company are Xbox which is a gaming device, bing the search engine, internet explorer the web browser. It also offers lot of business solutions like cloud computing, servers, data base management etc. (Official website of Microsoft, n.d.) Microsoft has also entered extremely competitive mobile handset market also. The focus of the present paper is on the product Xbox One. A marketing issue related to Xbox One is identified, analysed and ...

Gree International Inc encounters several challenges in its attempt to expand the market share. The competitive nature of the global firms, especially due the technological advancement has affected the company’s success strategies. Most international markets have diverse operational and marketing tactics, which hinders Gree from acquiring an extensive market share. Most modern companies have embarked on creating competitive advantages to enable them succeed in the competitive markets. The emerging challenges in the gaming industry affected the market venturing strategies set by the Gree Inc‘s management team. The firm had to compete with globally established entities, which had a ...

- Abstract
This decision of 1911 related to an anti-trust suit brought by the United States against a group of 65 corporations collectively known as the American Tobacco Company. The United States argued that the organization resulted in an unlawful restraint of the tobacco business, similar to the one found in the oil business under the Standard Oil decision that had just been decided. American Tobacco stated that the purchases were just a matter of diversification within a fragmented market and not done with an intent to monopolize. The Court disagreed, affirmed the lower court decision, finding for the United States.
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Li-Ning is a leading sportswear brand in the Mainland China and they aspire to be a world's established brand in the sports goods industry. The company has been immensely successful in maintaining and increasing its market share in China while facing strong competition from Nike and Adidas. The competitive edge of the company is maintained by its strengths such as; strong distribution channel, R&D, endorsements from major athletes and sponsoring sports events. Their biggest strength is brand loyalty and recognition in the Chinese market. These strengths have enabled the company to achieve a prominent and successful position in the sports wear industry in ...

Introduction

Brannigan foods was facing a major challenge as the soup industry had been on a continuous decline, with the market share and profitability dwindling in the last three years before 2012.Although the condensed and the ready- to-eat (RTE) soup were a staple in the USA by 2012, the concerns about health and obesity had reduced the consumption of processed foods and products with high sodium contents. The issue of reduction in the consumption of the processed food was particularly pronounced among the baby boomer generation. There was also an increasing demand for the fast, simple meals among the working ...

Executive Summary

Marketing is an important business function that ensures a company remains competitive. Kingsford is an American brand that produces premium charcoal grilling products and one that enjoyed a steady growth of revenues in the 1980s. The company has relied on an experienced team of sales executives, consistency in marketing and sales actions, superior quality, and brand positioning for success. However, Kingsford’s main problem lies in the aspect of competition. The company has faced serious challenges in regard to the strategic decisions that were necessary to avert competition in relation to aspects such as pricing, advertising, promotion as well ...

SVEDKA Vodka Case Study

There is definitely a gap in the spirits industry between under-$10 and $25-and-up “prestige” vodkas; therefore, Cuvelier could convince U.S. distributors of SVEDKA vodka to launch this mid priced high quality brand at a selling price of $12-13 for American consumers. It should be noted that the distributors could acquire 0.75 L vodka bottle SVEDKA at $6 – $6.5 and could offer it to retailers, stores, bar and night clubs at the price of $9-10 depending upon sales volume growth of customers. The SVEDKA distributors could make relatively higher gross margins of 35 – 40% at aforementioned price that enables them to ...

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Best Buy Co., Inc. is a global retailer in the technology and entertainment industry. The company offers products as well as services to its global clientele. The company currently operates in the United States, Europe, Canada, Mexico and China. Best Buy Inc. has its headquarters in Minnesota, and the group has a portfolio of retail stores and websites under 11 different brand names. Best Buy is the largest consumer electronics retailer in the United States with a market capitalization of approximately $16.53 billion. For the fiscal year 2009, the company reported revenues close to $45 billion.
The CEO of Best Buy ...

Implementation issues

Snapple has experienced a decrease in sales and sales and revenue after firing of the Company’s spokespeople. The first implementation plan would be bringing back another spokespeople, with similar characteristics as the previously fired. From the first alternative, the sales department plays a major role in shaping the revenues of an organization, and as such, the company should employ massive sales people with the ability of moving a big crowd of customers. In addition, the fired group had a lot of influence towards customers who loved taking juice from Snapple Company. A similar recommendation would be for the company to hire the ...

What are strengths and weaknesses of whole foods?

Whole Foods Market inc. has various strengths that continuously stamp its authority as a market leader in retail of natural and organic food items. It also has weaknesses that have made it susceptible to competition and comparative disadvantage in the global market. The company, nevertheless, has taken to its stride to capitalize on its strengths and mitigate on its weaknesses in order to retain its competitive edge in the global market.

Strengths

The company has several strengths that explain why it has enjoyed the position of market leader for years in the food industry. The first strength is noted to be ...

Harley-Davidson is one of the oldest brands among the leading manufacturer of motorcycle in the United States with a market share of over 50%. In fact, its success is highly attributed to its brand loyalty, but at the same time Harley-Davidson faces a lot of threats in the struggle to maintain its dominance in the marketplace.
HD enjoyed the baby-boomers consumption for many years. But this population is aging, making HD “the old mans model”. The future of HD is threatened because it is not in a position to attract younger consumers (Mridu 5). Moreover, the brand loyalty is the first ...

Delivering value

1. Marketing channels are sets of interdependent organizations involved in the process of making a product or service available for use or consumption.
2. Channel power can be defined as the ability to alter channel members' behavior so that they take actions they would not have taken otherwise.
3. Some Pizza Inn franchisees complained about other Pizza Inn franchisees cheating on ingredients and hurting the overall Pizza Inn image. This is an example of horizontal channel conflict.
4. Retail store types pass through stages of growth and decline that can be described as the retail life cycle.
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