Statement of Problem
The business organization whose analysis is presented in this case is Destin Brass Products Company that is involved in the production and sale of pumps. It is noticeable that there is stiff competition from the organization’s rivals who have been continually reducing prices on pumps therefore affecting the profitability of Destin Brass Products, as affirmed by Roland Giuidry, the President of the company. The organization does not have any unique design advantage as compared to its competitors in the industry and has forced the organization to also cut price so as to compete effectively with them (Crosson & ...