Introduction
Mobile commerce emerged as a result of digital revolution or the continuous technological development or advancement during the 20th and 21st century (Rosenbloom, 2011). Essentially, mobile commerce refers to a contemporary model of conducting business through the conveyance of commercial activities or capabilities using a consumer’s mobile device (Ibrahim, 2006). Moreover, mobile commerce occurs electronically thus, requiring consumers’ access to wireless networks to enter online stores and make transactions. Due to the inimitable nature of mobile commerce or m-commerce, it has significantly changed the landscape of traditional commerce and consumerism (Holmstrom, Winquist, & Kamarainen, 2000). The succeeding report explores the nature of ...