.University
Abstract
The case study analyzes data from 50 sample internet transactions of Heavenly Chocolates from a latest month and tries to find patterns using descriptive statistical tools among the online purchases based on variables such as number of webpage visited, time spent on the Heavenly Chocolates website, days in which transactions were made, and type of browser used by the customer. It was identified that the more webpage online shoppers visited, the more the purchase they are like to make and vice versa. Similar positive relationship was identified, though relatively at a lesser degree, between times spent on website and amount ...