Q.1:
Explain to John why it is important to look beyond the “bottom line”.
Bottom line in business is the amount of profit that is deduced after the deduction of all expenses and taxes, this phenomenon helps the investor to determine promptly the current status of the business. JJ and Son are realizing a healthy bottom line for the past four years, yet for John it is important to understand that it is high time to start looking beyond the bottom line. In today’s business world, when the companies have to face so much economic pressures with tighter ...