California Pizza Case Studies Samples For Students

Executive Summary

California Pizza Kitchen (CPK) is a chain of dining restaurants which offers a wide variety of foods. However, much of its focus is on its premium pizza sector. The company has a total of 248 restaurants. Under this chain several restaurants like California Pizza Kitchen, LA Food Show, and California Pizza Kitchen ASAP are found. Its operations are widely distributed in thirty states and also in 8 countries outside the US [California Pizza Kitchen (n.d.)]. This report is an in-depth analysis of the company’s operations, using the framework specified by the RBV model.

The model depends on the basic identification of a ...

1. Ben & Jerry’s is a perfect example of BI good case practice. To understand the concept better, the term “business intelligence (BI)” refers to technological solutions and other applications that support decision making process by analyzing data. (Phillips et al., 2006) The ice cream products market is quite saturated and according to some researches, competitive advantage depends on such criteria as price, quality and product variety. However, recent focus fell on healthiness of products and their nutrition value. Companies keep developing new products in order to accommodate the needs of the customers. Therefore, by using an online analytical processing ...

Executive Summary

Organizations operate in an environment that is highly uncertain and that is largely beyond their control. Environmental analysis not only feeds the marketing process but is the backbone of any planning process of an organization (Comeford and Callaghan , nd). For any organization to have successful business strategies it is imperative for the external environment to be analyzed. This paper will therefore explore the environmental factors that affect the business operations of the California Pizza Chicken-USA, hereinafter referred to as the CPK. To conduct the external environmental analysis the paper will explore the macro- environment (PEST analysis) and the micro-environment ( ...