Inniskillin and the Globalization of Icewine
Introduction
The wine industry has been gaining momentum rapidly in terms of production, sales, and the ultimate consumers. People have developed the urge to consume wine especially due to increased variety of brands, high quality, and affordable price. Canada has been revered as a wine hub among other countries such as, Germany, Italy, and America. The great market dominance of Inniskillin icewine brand especially in Canada has been influenced by fierce market forces that have prompted the Vincor international company to adopt technological approaches. Inniskillin wine producing company was founded in Canada by Kaiser and Ziraldo in 1975 (Jones ...