Carpool Case Studies Samples For Students

Lyft’s Profile and Background

Lyft is an American online transportation firm it is a car-hiring company that grounds its services on a mobile app. The San-Francisco-based firm is the second-best in online transportation industry behind Uber. However, Uber outshines Lyft in almost all facets of online transportation network ranging from marketing to revenue generation. For instance, while Uber is swiftly running internationally with even successful operations in developing countries, Lyft is still contained in the US but expanding on the scale of cities (UPI NewsTrack 1). Nevertheless, the company is showing immense efforts to improve and maintain its competitive edge.
One of the ...

The following paper details the excellent market strategies used by Zipcar to excel in the field of car sharing services. It basically talks about the companies target plan and how by targeting the young generation, the company moves towards the path to success.

A car sharing company serving almost about 6, 73000 members in Europe and North America, Zipcar works on a simple membership concept. It has 9000 vehicles in all operating in these two countries. By the year 2011, the service witnessed a growth of 25% ultimately increasing the revenues by 30 percent from the previous years figures . No doubt, ...

Introduction

There has been an efficient addition to the highly dynamic local travel industry, its Lyft’s app that people use to get to places they desire. Being one of the users of the same, I can testify that to enjoy a safe ride and relaxed journey, lyft is the option to take. First of all I downloaded the app and actually wanted to see how it works. With a friend, we organized town service journey because at first we were not sure how it really works. Going a place is as easy as clicking on the tap that checks the nearest driver ...

Question 1

The enterprise conducted a lengthy and detailed research that lasted for 2 years and which costed the company up to $ 10 million. The aim of this research was to identify what most customers valued or rather derived satisfaction from. The results were that the attitude of the service provider towards the client together with the convenience of the transactions among others is what the customers derived satisfaction from. With this in mind, the management of the company can now be in a position to inform its workers of their customers’ expectations that are to be met to minimize any deviances. Therefore, ...