Strategic Management
Ardiff Metropolian University
Overview of Wikipedia’s Strategy
Wikipedia is thought to be the unique example of a market player that implements the principles which have been previously declared. It means that the thesis consisting in creation of the free online encyclopedia was proven by the consequent and following actions, taken by the website. The company has managed to be powerful competitor, when there were other online free information players, such as Britannica and Encarta.com. The former was represented by Microsoft Inc (Blue Ocean Strategy Institute, 2011).
When the online information platform was only being formed, it was the ...