Analysis for reformulating the business model
With regard to the economics of a business, some performance metrics determines the success of a business venture in a certain region. These elements comprise of customers, competition, technology and the regulatory framework. In order to appreciate the background and the context of eBay, it is crucial to have an insight on its history. As an American company, eBay had survived the dot-com bubble in the US. Founded in 1995, the company had grown to a level of recording revenue at least 18% of its revenue by 2001 (Ireland, Hoskisson and Hitt). Therefore, having had such success in the US and international markets, ...