Chow Case Studies Samples For Students

Linear Air founder, Bill Herp, had many expectations from his customers once the company starts operating jets in an air-taxi business. The company faced competition from other airline companies such as Dayjet and Pogo Jet. In order to win the competition, Herp focused on value creation for both his suppliers and customers.

For suppliers

Herp aimed at getting suppliers who could manufacture Very Light Jets (VLJs) because these aircrafts had better price-to-performance characteristics and high engine technology. Linear Air preferred Eclipse jet suppliers to Piston aircraft and Turboprop aircraft. Unlike Piston aircraft and Turboprop suppliers, Eclipse jet was capable of operating ...

LeanCor’s Supply Chain Case Study

Q1.
A consumer product company has a number of standard logistics operational characteristics. The main characteristics considered in the LeanCor case study include high inventory availability, constant flexibility during customer order processing and speedy deliveries from distribution points to the customer. These three characteristics all relate to improved customer service which is the main target for consumer product companies. More inventory availability means that there is no occasion that a consumer will require a product and find it out of stock. Inventory availability in the warehouses and distribution points is a key practice to ensure that customers get the ...

Absolut vodka has developed into one of the largest spirit corporations in the world. The Swedish company’s campaign of “constant creativity” have caused it to perform strongly over the years. Absolut was founded in 1879 by Lars Olsson Smith, and by the time he was in his twenties, Smith controlled one-third of the Swedish vodka production by improving the production process and using local products (Pernod Ricard). Distilling this fine liquor in a country where vodka was already a rich tradition, Smith invented the process of continuous distillation, where the liquor is continuously distilled through its production. This ...

1.0 Background
According to Wiefels, the term marketing communication refers to all activities or strategies that are applied by a given organization or company to communicate to customers or market their goods and services. The process of market communication may apply various strategies such as advertising, branding and use of websites or even direct sales presentations. Hong Kong Disneyland is the smallest in the world and it was occasionally reported to have made losses. Based on the challenges that it (Hong Kong Disneyland) faces, the following strategies may facilitate the improvement of the number of tourist visits.
2.0 Specific ...

The nursing curriculum is designed to offer the nursing students the knowledge and skills required for handling specific situations of their career, especially based on the required expertise to handle the nursing discipline. Nursing textbooks are written by experienced individuals in the field of nursing and the learners are expected to achieve specified results by the end of their trainings. However, there exist several significant differences between the things that are taught in nursing textbooks, published literature, hospitals’ policies and procedures, and actual practice. The orthodox view of teaching at the university level is that, during the lecture courses, ...

Is Cloud Computing a better Platform for Business Continuity and Disaster Recovery?"

The term ‘cloud computing’ has different meanings to different people. A unique trait of cloud computing is its valuable computing resources organized and stored in a central location for easy access by approved users (Gillam, 2010). Sharing of computing resources by intended users and the public requires experts to set appropriate measures to safeguard data. Cloud computing relies on secure data management to achieve its objectives. It is worth noting that cloud computing practices have enhanced business performance across industries. Despite its valuable to business entities, the process faces various challenges among them security threats, reliability, and consistency. This paper ...