Introduction
Conflicts are inevitable in any relationship, especially a business relationship. In fact, conflicts can result in misunderstandings, uneasiness, and disruption of relationships when not managed appropriately. Cross-cultural conflicts are likely to occur a lot due to the differences in customs, religion, geography, and thinking mode. The Russian culture is unique. For instance, Russians are said to advocate individual confidence and pay more attention to personal value. It is crucial to note that the negotiations with the Russian businesspersons might involve flared tempers. Consequently, cross-cultural conflicts are likely to occur when negotiating with the Russian firms. For this reason, the ...