Brand positioning is the marketing activity of identifying a gap or opportunity, and developing a solution based on research, supporting data and segmentation. Positioning relates to strategizing in the tactical or developmental phases of carrying out an objective in attaining the organization’s goals; such as an increase in sales volume, brand recognition or target reach in advertising.
Singapore Airlines is the flag carrier in Singapore. Operating from Changi airport, it has a strong presence in South and East Asia and the Kangaroo route markets. It’s amongst the top 15 carriers in terms of passenger revenues and 10 for a number of ...
Crew Case Studies Samples For Students
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Question one
It is commendable for the highway administrator to come up with a highway improvement program. It is a representation of strategic processes of carrying out activities in any organization. He has come up with a practical goal setting program that may be extremely useful if various elements were considered as well as others improved in the implementation process. In this case, elements such as job performance and satisfaction for the employer need to be evaluated.
The first problem that may be identified in this goal setting program is the assumption that it was possible to test crews’ performance based on the ...
Introduction
Public relation of NASA has effectively expressed a posture indicating that the agency has actually learn more in the overview that seeks to highlight how the management of the crises in the public domain means. The two great tragedies including the space shuttle in Columbia, that have happened and the agency got engaged in the rescue program, brings out the issue that helps explain how the approaches to the crisis should be handled.
The first lesson learnt is the importance of safety. This is a reflection from the tragedy in which the space shuttle called “the challenger” crashed killing the ...
1. What do you recommend that leadership at Crystal Motors do to enhance teamwork in the service department?
The leadership of Crystal Motors must be clear about their goals and their expectations with regards to their department. They must articulate their objectives and how each of their department will contribute to make this goal a reality. The leadership has to be engaged with the development and better performance of the Service Department. It shall ensure that the members of the service team receive appropriate training in all aspects of their optimum work performance and teamwork.
Aside from support and supervision, ...
Overview of the Case Study
Over the years, the Singapore government had been operating on a two airline policy that had promoted efficient interaction between the government-owned Singapore airline, and its national competitor, Silvertail Airlines. For about 10 years, the duopoly worked so well until 1990 when other competitors joined the airline industry, following the airline deregulation policies adopted by the government. Consequently, the share price of Silvertail Airline Company started changing due to the friendly services such as low cost charges offered by its major competitors. This wind of change prompted a transformation in the company’s board of directors, which was replaced ...
Context
A classical fashion company, J.Crew faces challenges from various directions, demanding it to keep innovate, offering fashionable models, while maintaining its conservative style and reasonable prices (Strickland & Lindsay 200). With a fierce competition, conducted by reputable brands, J.Crew requires a turnaround strategy for enhancing its competitiveness in a time wherein fast fashion and authentic, luxury clothing are in a paradoxical relationship of contradiction and completion (Joy et al. 274).
PESTEL
The microenvironment plays an important part in J.Crew’s current business performance. The political, economic, social, technological, environmental and legal factors (PESTEL) define the context that influences the company’ ...
Despite placing each crew member on their respective team based on the results of objective measurement tests, the 2002 Army Crew JV Team consistently outperforms the Army Crew Varsity Team. Prepare an analysis addressing why the JV team outperforms the Varsity team and outline a plan of action to resolve the issues identified. Since it is an anomaly that a crew team picked based off of objective, numerical data will defy performance predictions, the analysis can serve as a guideline on how to handle similar situations in the future.
Issues
Over the course of the 2001-2002 crew season, an irrefutable ...
Overrun Accident of The American Airlines Flight 1420
Abstract
The American Airlines accident Flight 1420 is identified as a runway overrun accident. The National Transportation Safety Board conducted an investigation to find the cause. This project is primarily focused on the human factor issue that might have caused the accident. The project explored the Human Factor Analysis and Classification System and used the Swiss Cheese Model to link the chain of events to determine the cause of the accident.
The Human Factor Analysis and Classification System was used by the National Transportation Safety Board to analyze the human factors issues within American Airlines Flight 1420. This system ...
Dominant approach
Robin Hood’s parade is at first doing a good job at maintaining order or, at least, providing for the needs of the poor and those who have decided to join his course. Robin Hood becomes a vigilante when the sheriff fails to provide safety for the people. His strategy involves hiding in the woods where the sheriff cannot trace him . He provides for those who are oppressed by robbing the rich and giving it to the poor. His goal is to cause unrest in the state so that the Sheriff can be discredited. Eventually, he recruits too many ...
Introduction
Almost all of the commercial airplane accidents that have been reported in the past are caused by human error which accounts for approximately 70% of the accidents (Griffin et al., 2015). Hence, it is important to appreciate the fact that human error is recently becoming a principal concern not only to flight operations but in the maintenance practices as well as air traffic control. The above concern has made the major airlines to employ human factor professionals who work closely with the engineers and pilots to embrace innovation on human performance as well as the airplanes to help enhance ...
Cause of Accident
The collision of two Boeing 747s i.e. KLM Flight 4805 (KLM) and Pan Am Flight 1736 (Pan Am) at Los Rodeos Airport in the 27th of March 1977, was a consequence of a series bad judgments and poor luck. The terrorist bombing of a passenger terminal at Las Palmas Airport led to closure of the airport, and the diversion of considerable traffic to Los Rodeos (Tenerife) Airport with inadequate capacity (notably parking and staff). The congestion led to the routine back taxing, which put the two aircrafts on the runway. Other important causal factors include:
Poor visibility
The rapid deterioration of ...
What moral issues does the case arise?
Qatar Airlines has been cited over the decades as one of the airlines with the strictest rules by International Transport Workers' Federation (ITF) and has mentioned that the company is a disgrace to the aviation industry for failing to honor labor rights for its female employees. Some of the controversy issues concerning the airline include its prohibition that the female crew should not get married or pregnant during their first five years of marriage. Furthermore, it is the moral rights of human beings to decide when to marry or get married whatsoever, and an employer should not restrict an ...
Fig 1: NDRC Techniques
Introduction
Non-Disruptive Road Crossings are manuals which outline unifying and standardizing measures of Road Engineering Practices. The significant objective of the project is to enhance the management, planning, design, construction, maintenance, and operation of all roads and related infrastructures to ensure a safe and uniform operational and structural capacity throughout the road network in Dubai. The complexity in road construction and to some point other engineering projects leaves very little to be argued about on their significance with respect to the influence they have on the environment. It is a fact that projects like roads, bridges, and dams ...
The crash of Air France 447 is considered the biggest disaster ever to hit Air France and Airbus since the beginning of their venture into this industry. All of the 228 passengers and crew of the flight were killed in this accident (Palmer, 2013). Due to the delay in the recovery of the black box from the ocean bed, the investigations and final report, published by BEA, took nearly three years for completion (Jonathan, 2011). The final investigation revealed that the accident occurred due to the inconsistent data indicated by the FMC (Flight Management Computer System) regarding the fluid ...
Answer 1. The alternative work schedule proposed by the human resource director is unlikely yet thought-provoking. Its biggest strength from the firms' perspective is 24*7 operations as the organization required. For example, crew C and B would be working day and night respectively on the Sunday falling in the first week. Likewise, D and A would be working day and night respectively on Monday falling in the same week. The 28 days plan reveals that the plant worked both in days and nights. There is no overlapping and one crew works in one shift only. Also, there is ...
Moral Issues
The case raises the question of whether the companies’ policies on pregnancy and marriage amount to disparate treatment or intentional discrimination of some employees based on pregnancy, marriage, childbirth, and related medical/social impairments. Given that women in many societies bear the primary responsibility for child rearing, and are disproportionately more impaired by pregnancy, the requirement that they leave if they get pregnant may amount to sex-based discrimination. Ultimately, the policy may have a negative impact on the women’s labor force participation (even though this does not appear to be the case for these airlines).
Lastly, the case raises ...
Executive summary of the case
The case study starts with a brief history of Mc Donald’s; how it came into being. McDonald’s “competency center” in each country uses their acquired to knowledge to innovate and develop strategies for growth of the company. The case focuses on the company’s Switzerland strategy. In 2001, McDonald’s diversified into hotel industry in Switzerland by setting up two hotels in Zurich and Lully. The hotels were operated under the brand name of "Golden Arch Hotel”. They were positioned as 4 stared hotels that were highly modern and technologically advanced in terms of interiors of the hotel ( ...
Introduction
In the wake of multiple aircraft disappearances and accidents, the aviation safety remains a great challenge within the aviation industry today. Human roles on the flight deck, maintenance and inspection are seen to be the leading contributors of most aircraft related accidents. Aviation maintenance and inspection procedures are part of a complex organization where most individuals undertake varied tasks in an environment characterized by time pressures, insignificant and sparse feedback as well as difficult ambient conditions such as poor lighting, long day and night shifts. These situational characteristics and other human erring tendencies have resulted in varied forms of ...
Introduction
Hiring professional and skilled employees is the key objective of the Human Resource Management (HRM) department. For the purposes of the realization of this strategic objective, the HR manager is obliged to pursue equality in provision of working opportunities for all employees regardless race, sex, nationality or any other supplementary factor giving ground for unequal attitude. In this particular situation, the managers of the company request the Human Resource Department to resolve issue pertaining to division of quotas between ground crew and other employees. With that, the attention of the managers is focused on the age of the employees ...
Stress and fatigue have been for a long time an issue of concern among stakeholders in the aviation industry. As noted by Earl et al., Stress is a feeling or condition that an individual experiences when he perceives that the demands of a particular duty exceed both the personal and the social resources that and individually is capable of mobilizing to enhance efficiency in the workplace (5). On the other hand, fatigue is a temporary condition in which an individual is unable to respond to various situations due to physical, emotion or mental exhaustion. In the aviation industry, there ...
In conditions of modern fast-developing world air transport has been one of the most convenient as well as one of the most popular. Nowadays the airspace is full of aircrafts, both commercial and military; people are leaving, departing and transferring without actually imagining the global scope. In fact, such a demand for air flights has made airports one of the most targeted places for mass attacks. Therefore, the airport systems the United States of America has to be perfectly secure. However, some terrorists’ attacks, especially those, which occurred in 2009 and 2010, have proved that even US homeland security ...
The scenario raises issues dealing primarily with consideration and variation of a contractual agreement. The issues arising are primarily two; the validity of variation of terms made between Kitchens for You Ltd (KFY) and Lizzie Tyler and the enforceability of the original agreement arrived at by Kitchens for You Ltd (KFY) and Lizzie Tyler. Firstly, KFY and Lizzie Tyler have a valid contract that is enforceable under which KFY agreed to refurbish the kitchen and seating area, to cope with the increased orders from the café/seating area and the takeaway counter for a total cost of £32,370. ...
Introduction
Fire accidents cause a lot of damages including loss lives and property. Fires can be prevented through improving the building process, and through preventive measures. One Meridian Plaza fire is one of the most significant fires that have affected Highrise buildings in the United States’ history. The fire caused a loss of three firefighters, destroyed eight floors of a 38-storey building, and loss of property worth hundreds of millions of US dollars. This paper will focus on the causes of the fire, and the issues that were not taken into consideration while the building was constructed. By considering these factors, there are ...
Question 1
The human aspect of business refers to the managers, customers and employees of a company. Managers are responsible for carrying out some duties and roles in the functional areas of the organization, customers create demand for the goods and services offered by the organization, and employees ensure effective delivery of service to meet the specific needs of customers. For service firms, labor relations are an integral part of service delivery and operational efficiency. The dynamism and complexities of doing business in the contemporary business world pushes companies to seek competitive advantage through various strategies. For South West Airlines, keeping a work ...
1) On the 12th of September 2 trains collided. The engineer of the train 111 was Robert M. Sanchez who from the early age was interested in this sphere. He did his best to fulfill his dream, he got hired to Metrolink, but on the 12th of September in 2008 he had his last commute route. There are some causes of the Metrolink accident.Sanchez was inattentive (before he had received several discipline letters for not following the rules). He wasn’t supposed to use his cell phone at work but he did (Sanchez texted to one teenager who was a ...
Introduction
On October 25, 2011, a King Air A100 crashed on final approach into Eveleth, Minnesota claiming the lives of the pilot and co-pilot as well as all six passengers. The flight was intended to fly U.S. Senator Paul Wellstone and five members of his campaign staff to Eveleth, Minnesota, but unfortunately, the flight was never completed.
Accident History and Relevant Information
There were numerous human factors that contributed to the crash of King Air A100 N41BE, starting with the Captain. A company copilot expressed that three days before the fatal flight, the Captain flew with him in another King Air. After takeoff, the captain attempted ...
What factors are driving this company's high performance?
The following are the factors that drive the high performance of the company:
Innovation. Innovation is key to the high performance of the company. The company has from its inception be fully committed to innovation. As early as the year 1920, the company had invented its first ever conveyor built system and mechanical sorter. One of the most significant innovation made by the company was spending of amounts up to $10 billion USD to upgrade its infrastructure. This infrastructure enabled the company to precisely deliver packages, ensure management of shipments online and ensure availing of electronic proof of delivery ( ...
Question One
The poem focuses on the influence the captain on his crew. It is evident that the captain leads his crew by influencing them. As such, the captain can be said to be a transformative leader. There are various characteristic that are attributable to transformational leadership. First, a transformational leader sets out to empower the subjects thus encouraging the subjects to transcend their personal interest for the sake of common good. Second, transformational leaders are a role model to their subjects. As such, they are role models for their subjects hence the firm will tend to identify with such leaders. ...
Documenting of performance in our company is done through the performance appraisals to the employees who have contributed positively towards the achievement of the company goals. The employees get work promotions and, it automatically results to salary increases. There was a time I was to participate in a formal structured feedback session. There was to be an informal meeting to discuss the plights of most of the employees. The feedback was supposed to cover the reasons for the reduced production rate among the employees. The outcomes were salary increase among all the employees and, it was well received. However, the process ...
Introduction
I write this plan as the Head Health Care administrator based at USA Community Hospital. The plan has been necessitated by the recent conduct of the staff in this hospital whereupon patients and members of the public alike have raised concerns over the unethical, unlawful and inhuman conduct of the staff towards patients most of which are HIV/AIDS patients in the hospital. Such patients are not accorded the attention that they require and whenever our staff attend to them they look down upon them. This has occasioned them untold psychological trauma and great injustice, this being a public hospital where ...
Self-driving cars
Google has developed self-driving cars. Although the cars are not yet fully developed, they have been tested on the roads. The cars are manned by operators who understand how the technology works. The cars have been developed to make use of cameras, sensors that use sensor technology and laser range finders so that they are able to navigate the traffic. They have also been developed to make use of maps which are detailed. This way, they are able to know the traffic and the road that has been set ahead. This is enhanced and made possible with the well-developed ...
1.0 Introduction
The battle of the Chosin reservoir is also known as Changjin, a campaign that was developed in the early times during the Korean War in 1950s. It was aimed at driving the United Nations out from the North Korea. The first campaign was supposed to drive out the X corps out of the Eastern North Korea during the severe winter weather; they called it the 1st Marine Division. This campaign at last succeeded in removing the X corps but the people of china did not achieve the objective of isolating and destroying the 1st Division, but instead ...
The industry has also embarked in massive airline partnerships in their sale of tickets to enable easier provision of services to over wide distances as they collaborate with various other airlines to cover more travelling distances. This makes it easier for the constantly increasing number of travelers to have their needs catered for.
Since the airline’s image had taken a beating due to the culture prevailing in the organization, particularly among pilots, the carrier decided to go in for a revamp of its HR policies, according to experts. As a first step, the airline brought about a change in management. Chen ...
Background of Boeing Company
The current paper related to the study of Boeing Company which was founded in 1916 by William Boeing. Boeing was first planned a Company manufacturing small seaplanes. The Company served the government of New Zealand. Boeing planes were used for mail delivery and training pilots. Currently, Boeing is one of the largest US plane manufacturers competing with Airbus. Boeing gained popularity during the World War I for the first time when the US government ordered a large quantity of seaplanes. In 1954 the Company entered commercial aviation market. In 1985 the Company had become successful due to huge sales. Starting from ...
Each day on Southwest is different, both for clients and for its employees, but it is always fun, interesting and makes you wait for the next day, for the next flying experience at the board of Southwest. The colored and crazy presence of the Leperchauns among the cabin crew members (“Leperchauns on a Plane”, youtube.com), or the flight attendant’s song (“Southwest Airlines Flight Attendant Song”, youtube.com) and personal communication with the customers represent the added value attributes of the company.
Moreover, the flight attendant’s song clearly speaks about Southwest competitive advantages among other airlines. The employees are ...