Integrated case analysis
Introduction
Strategic management refers to the ability of managers to execute a collection of strategic policies in order to outsmart their rivals in the regional and global market. It is an intellectual approach by the management where they review their current performance and devise strategies to improve on effectiveness and profitability to seize competitive advantage over their rivals. Ford motor company has had a series of ups and downs in the automotive industry due to advanced technology and increased competition. The situation has prompted the management to review its strategic plan with intent to regain its market share and retain a strong ...