Which of the two target markets should Eliza Minden pick, and why?
Minden has two markets to hose from, including the professional dancers and dance students, mostly from the age of 10 to advanced students through to adulthood. Minden should pick the professional dancers segment as it has advantages compared to dance students. Minden managed to produce patented shoes from a common sense approach, by promoting their comfort, durability, and injury prevention. This target market makes their choices for pointe shoes based health, safety, and durability. From the interviews, most ballerinas agree that comfort and fit are the most important factors that affect the choice of pointe shoes they make. From the ...