Question # 2. Where is Disney most vulnerable from communications standpoint?
The case study, dedicated to analyzing the idea of creating Disney historical theme park and its implications, aims at getting the insight into current debate on locating the theme park in Prince William County in Virginia, so that most vulnerable issues with regard to Disney’s position can be singled out. When discussing two possible locations of Disney’s America theme park, it is necessary to point out that the situation regarding creation of Disney’s theme park in Virginia is much more serious, than the one to be watched with respect to Washington, DC idea due to the ...